Cresta (bicycle brand)

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Cresta is a Swiss bicycle brand owned by the family company Komenda AG .

The paint shop and assembly department has been part of Alpa-Werke AG in Sirnach since 1973 , which was taken over by Komenda in 2001.

The brand ambassador is Marco Rima .

history

Cresta is the continuation of the Mako bicycle brand introduced in 1936 (an acronym of the Komenda managing director at the time, Max Komenda). Cresta (Romansh for Krete ) was entered in the trademark register in 1974.

From the 1990s, the Swiss bicycle industry came under increasing pressure. Cheap imports from East Asia and the boom in mountain bikes from the USA brought long-established bicycle brands (such as Cilo , Mondia, Villiger and Tigra) to their knees.

Alongside Aarios, Tour de Suisse and the Allegro , which was revived in 2015 , Cresta is now one of the old Swiss bicycle brands that is still in production today. The St. Gallen factory is the oldest bicycle factory in Switzerland that is still producing today.

From 2007, the demand for eBikes increased sharply. In line with this boom, which continues to this day, Cresta eBikes have also been manufactured since then.

The Cresta Bionx from 2010 represented the development of electric mobility in the special exhibition History of the two-wheeler at the Pantheon Basel .

Swissness

Cresta is considered to be a traditional brand closely linked to Swiss identity. The bikes are produced for Swiss requirements and exclusively for the Swiss market; all models are developed, powder-coated and assembled in Switzerland.

production

Cresta Velos are individually compiled in the online product configurator and then manufactured just-in-time .

2019 models

City bikes

  • Avenue (aluminum frame)
  • Belle Rose (steel frame)
  • Boulevard (aluminum gooseneck frame)
  • Arena Vita (aluminum frame)
  • Largo Alto (Gates belt drive, Nexus-D 8 G circuit)
  • Largo (Gates belt drive, system luggage rack)

Leisure / fitness bikes

  • Unica (steel frame, Alfine gear hub, Gates belt drive)
  • Vento (aluminum frame)
  • Strada (aluminum frame)
  • Sfera (aluminum frame, tapered)
  • Sirius (12-speed Pinion hub gear, Gates belt drive)

Touring bikes

  • Ultra (18-speed Pinion hub gear, Gates belt drive)
  • Veloce (aluminum frame)

eCitybikes

  • eCorso NEO (aluminum frame, optionally with Gates belt drive, fully integrated Bosch Performance motor at 25 km / h or 45 km / h)
  • eCorso (Gates Carbon Drive, Nuvinci circuit and Bosch Active Plus motor)
  • eBoulevard (aluminum gooseneck frame, Shimano motor 25 km / h with integrated battery)
  • eViva (26 ″ aluminum frame with low step-through, Bosch mid-engine, optionally with Gates belt drive)
  • eUrban (aluminum frame, Bosch mid-engine with 400 Wh battery)
  • eEterna Light (Limited Edition with Fazua Motor)
  • eEterna Around (Limited Edition with Fazua motor and 11-speed Sram Apex derailleur)

eTour bikes

  • eGiro (test winner Velojournal 3/11 and Kassensturz 5/11, optionally with Gates belt drive, Bosch Performance motor at 25 km / h or 45 km / h)
  • eGiro Neo (aluminum frame, Bosch Performance motor at 25 km / h or 45 km / h with integrated battery, Bosch Purium display)

eCrossbikes

  • eXenon Neo (aluminum frame, Bosch Performance motor at 25 km / h or 45 km / h with integrated battery)

eMountain bikes

  • eMontana CX (aluminum frame, 140 mm travel, Bosch Performance CX motor with 500 kWh)

Web links

Individual evidence

  1. ↑ Velo Vintage brands and history. Retrieved April 18, 2018 .
  2. ^ Partner of Marco Rima. Retrieved April 18, 2018 .
  3. ↑ Classic bike: Mako. Retrieved April 18, 2018 .
  4. ↑ Cresta: About Us. Retrieved April 18, 2018 .
  5. ↑ Velosuisse: Swiss bike provider. Retrieved April 18, 2018 .
  6. ↑ Swiss Transport Club : magazine for contemporary mobility. (PDF) (No longer available online.) Archived from the original on October 9, 2017 ; accessed on April 18, 2018 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.vcs-sgap.ch
  7. ^ Neue Zürcher Zeitung: E-bike boom in the Swiss bike industry. Retrieved April 18, 2018 .
  8. ^ Pantheon Basel: History of the two-wheeler (exhibition catalog). Retrieved April 18, 2018 .
  9. ↑ Berndt / Henkel: Brand New: What strong brands really need today. Retrieved April 18, 2018 .
  10. ↑ 25 Brand Logos Screaming “Swissness”. Retrieved April 18, 2018 .
  11. ↑ ride.ch: Veloplus starts selling bicycles. Retrieved April 18, 2018 .