German Advertising Society
| German Advertising Society (DWG) |
|
|---|---|
| legal form | non-profit registered association |
| founding | 1919 |
| Seat | Bonn |
| purpose | Research and practice on brand management and market communication |
| Chair | H. Dieter Dahlhoff |
| Website | www.dwg-online.net |
The German Advertising Science Society (DWG) is a non-profit association based in Cologne. He is himself a member of the Central Association of the German Advertising Industry . Founded in 1919, the association has set itself the task of building a bridge between science and practice in the field of brand management and market communication. Various event formats are held for this purpose, including the annual scientific conference. The members are accordingly made up of scientists and practitioners. The association is also the publisher of the scientific journal Transfer - Werbeforschung & Praxis .
history
The association was founded in 1919. After its dissolution, it was re-established in 1975.
Web links
- Official website
- Literature by and about the German Advertising Society in the bibliographic database WorldCat
Individual evidence
- ↑ Prof. Dr. H. Dieter Dahlhoff. In: dwg-online.net. Retrieved December 20, 2019 .
- ↑ Gerold Behrens, Franz-Rudolf Esch, Erika Leischner, Maria Neumaier: Gabler Lexikon Werbung, 2013, p. 99.
- ↑ About us. In: dwg-online.net. Retrieved December 20, 2019 .