Dr. Wolff group
| Dr. Wolff Group GmbH & Co. KG
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|---|---|
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| legal form | GmbH & Co. KG |
| founding | 1905 |
| Seat | Bielefeld , Germany |
| management | Eduard R. Dörrenberg, Christoph Harras-Wolff, Dr. Christian Mestwerdt |
| Number of employees | circa 711 |
| sales | 313 million euros |
| Branch | Medicines , cosmetics |
| Website | https://www.drwolffgroup.com |
| Status: 2019 | |
The Dr. Wolff Group GmbH is the family holding company of Dr. August Wolff GmbH & Co. KG Arzneimittel (responsible for pharmaceuticals ) and Dr. Kurt Wolff GmbH & Co. KG (responsible for cosmetics ) based in the East Westphalian city of Bielefeld . One of the brands in the cosmetics division is Alpecin .
history
The Bielefeld pharmacist August Wolff founded the Sudbrack nutrient works in 1905 . Later it became the Dr. August Wolff GmbH & Co. chemical - pharmaceutical factory; Build-up preparations, dermatological products and other cosmetics were produced .
In 1930 Alpecin was developed for the care of the scalp. After the company's founder died in 1942, his son Kurt took over the company; In the post-war period, the focus was initially on the production of essential medicines such as B. Insulin.
After the end of the Second World War , the company Alcina Cosmetic Dr. Kurt Wolff founded, today Dr. Kurt Wolff GmbH & Co. KG to separate the cosmetics sector from the pharmaceutical sector.
In 1981 Kurt Wolff was posthumously awarded the Unna Medal of the German Dermatological Society for his services in dermatology.
In 1984 the Dr. Kurt Wolff Institute opened in Bielefeld and in 1996 the company gave the city of Bielefeld the Alcina watch on Jahnplatz for the 50th anniversary of the house brand.
At the beginning of 2015 it was announced that sales in 2014 had increased by around 18 percent. The growth abroad in particular resulted in greater sales. In particular, the Singapore, England, Hungary and South Africa markets generated around 50 percent more sales than in the previous year. Alpecin is seen as the strongest brand of the Bielefeld company. The company plans to invest tens of millions in logistics, production and central administration at the Bielefeld location by around 2017.
Products (selection)
Dr. August Wolff GmbH & Co. KG pharmaceuticals:
- Etopril (solution and foam against lice)
- Linola (creams for dry and inflamed skin, advertising character Lino )
- Vagisan (care for the female genital area)
Dr. Kurt Wolff GmbH & Co. KG:
- Alcina (cosmetic and hair care styling)
- Alpecin (hair loss, gray hair and dandruff prevention for men)
- Biorepair (toothpaste and tooth-mouthwash to build up tooth enamel using hydroxyapatite )
- Plantur 21 (prevention of hair loss in women aged 20 and over)
- Plantur 39 (hair loss prevention for women over 40 years of age)
- Karex (toothpaste for caries prophylaxis with hydroxyapatite - without fluoride )
- Dercomed (disinfectant)
Advertising character
Since 2007 Adolf Klenk, head of the laboratory at Dr. Wolff Group in Bielefeld, as a testimonial in a white lab coat for the Alpecin corporate brand. In the commercial with the slogan “Doping for the hair”, he confirmed the effectiveness of the caffeine shampoo C1 with the saying “Indeed!”. Klenk also came up with the idea of a "bald calculator". His first name is always abbreviated in advertising (A. Klenk) .
Individual evidence
- ↑ a b c Company FAQ. Dr. Kurt Wolff GmbH & Co. KG, August 21, 2020, accessed on August 21, 2020 .
- ↑ Rebecca Eisert: Men's Shampoo: Dr. Klenk and the bald calculator. In: wiwo.de. August 1, 2013, accessed July 1, 2015 .
- ↑ Bald calculator on the Internet. In: merkur.de. May 20, 2010, accessed July 1, 2015 .
Web links
Coordinates: 52 ° 2 ′ 21.7 ″ N , 8 ° 32 ′ 0.5 ″ E