Dress man
| Dress man
|
|
|---|---|
 |
|
| legal form | |
| founding | 1962 |
| Seat |
Slependen , Norway
|
| management | Petter Varner (CEO) |
| Number of employees | 3000 (2011) |
| Branch | Fashion for men |
| Website | www.dressmann.com |
Dressmann is a clothing chain originally from Norway , with around 380 stores in Norway as well as in Northern Europe with branches in Denmark, Finland, Iceland, Sweden and in German-speaking countries in Germany and Austria. In addition, an online shop is operated in the countries. Dressmann has since withdrawn from the Latvian clothing store.
history
Dressmann was founded in 1962 by Frank Varner in Oslo . The group is now the Northern European market leader in clothing for men, with stores in seven countries. In 2010 they entered into a cooperation with the band The Rolling Stones , which made it possible to sell licensed clothing and use old songs for promotions and commercials. At the same time, the shops were extensively renovated and the old logo was replaced by the current one. In order to be able to successfully test the new design, the newly opened Swedish flagship store in Stockholm was used. In its home country Norway, Dressmann is now represented with 153 branches.
Situation in Germany
Dressmann has been represented on the German market with four branches since 2001, all of which are located in the greater Hamburg area. The articles offered in the online shop are sent nationwide. The German shops belong to Cubus GmbH, which is also based in the Hanseatic city.
Situation in Austria
The number of branches in Austria is 32, 15 of them in the capital Vienna and the surrounding areas. The headquarters of the Austrian subsidiary, Dressmann GmbH, is also located in Vienna itself.
On May 18, 2020, the Austrian Dressmann GmbH had to file for bankruptcy. There are no plans to continue the business.
Situation in Sweden
Prehistory of the Hagenfeldt chain
In the early 1960s, activities within the Härolds department store chain were limited to clothing only, under the management of Jan Hagenfeldt, the son of Gustav Hagenfeldt, the co-founder of the first Härolds department store. A number of new and larger clothing stores have opened across Sweden under the name Hagenfeldt. Headquarters and central warehouse were still in Örebro . In the 1970s and 1980s, the family business Hagenfeldt was still one of the largest clothing chains in Sweden.
In 1990 Hagenfeldt was sold to KF . Under the leadership of KF, however, the business was not successful and in 1996 the Hagenfeldt chain, which then comprised 45 branches, got into financial difficulties and filed for bankruptcy. In August 1996 Hagenfeldt was bought by the Norwegian Varner Group.
Dressmann enters the market and changes to Hagenfeldt branches
In March 1997 the first Dressmann branches were opened in Sweden (two of them were previously Hagenfeldt branches, which changed their orientation). For a shorter period of time, the company was represented on the market with both Hagenfeldt and Dressmann branches before the Varner Group decided to change the flag of Hagenfeldt in September 1997. At that time there were 43 Hagenfeldt and ten Dressmann branches in Sweden. 33 of the 43 Hagenfeldt branches eventually became Dressmann shops, while the remaining ten branches were closed without replacement. The flag change was completed in 1998.
Today Dressmann has 189 branches in Sweden. Sweden is thus the country with the most Dressmann branches.
Dressman XL
In addition to the conventional sizes, plus sizes for men are available in stores and in the webshop as Dressmann XL, the product range extends from 2XL to 9XL. Every country, with the exception of Germany, has at least one Dressmann XL store, but in Germany the articles are available online.
Individual evidence
- ↑ Sigan: New outfit for Dressmann fashion shops . Retrieved August 16, 2019.
- ↑ Om oss - About us. Accessed August 16, 2019 (Norwegian)
- ↑ Dressmann svidar om - Dressmann is building. Accessed August 16, 2019 (Swedish)
- ↑ Dressmann Austria is broke. ORF, May 18, 2020, accessed on May 18, 2020 .
- ↑ The fashion chain "Dressmann" slides into bankruptcy. KSV, May 18, 2020, accessed on May 18, 2020 .
- ↑ Andreas Zeidlitz: Klädkedjan Dressmanns expansion och spridning i Sverige (PDF; 699 kB) Retrieved on August 16, 2019 (Swedish)
- ↑ Dagens Nyheter, September 22, 2005: Dressmanns ägare storsatsar på kvinnor Retrieved on August 16, 2019 (Swedish)
- ↑ Jonathan Leijonberg: Dressmann - En cheap Norgehistoria. 2009, archived from the original on August 11, 2010 ; Retrieved August 16, 2019 (Swedish, report in King Magazine , 2009).