East African Breweries

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East African Breweries (Limited) (EABL) is an East African brewery group that owns Kenya Breweries, Uganda Breweries, Central Glass (a glass manufacturer; Nairobi), Kenya Maltings and United Distillers and Vintners (Kenya) Limited, among others. Most of the shares in EABL belong to the drinks group Diageo .

history

Kenya Breweries was founded in 1922 by two white settlers, George and Charles Hurst. As of 1990, most of the shareholders were Kenyan and the company was very successful. Tanzania Breweries was founded by Kenya Breweries in the 1930s . After nationalization in 1967, Tanzania Breweries was poorly managed. However, in 1993 the Tanzanian government decided to set up a joint venture with South African Breweries Limited , one of the largest brewery groups in the world. In the following three years, production could be tripled.

Tusker beer

Tusker

Tusker is a well-known beer from Kenya. Tusker means an elephant with tusks in English. The Tusker logo also shows the head of an elephant . The name and logo were chosen to commemorate the death of George Hurst, who died in 1923 through the tusks of a bull elephant.

The Kenyan bottles have the slogan "Bia Yangu, Nchi Yangu"; this is Swahili and means "my beer, my country". Tusker has won several international awards and is sold worldwide.

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