Eckō Unlimited

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The company's logo

Ecko is a group of American fashion companies and brands founded by Marc Ecko (born as Marc Milecofsky in 1972 in Lakewood, New Jersey). The best known among them is * eckō unltd, founded in 1993 .

Marc Ecko's products are offered in 45 countries. In 2004, its brand conglomerate made total sales of around one billion euros.

Eckō shop in Munich

In addition to * eckō unltd. belong and belong to:

  • the Zoo York skateboarder line
  • the now discontinued line G Unit Clothing Company (in cooperation with rapper 50 Cent )
  • the women's and girls' line Ecko Women , previously Ecko Red , which also made shoes for men
  • the Marc Ecko Cut & Sew line for high demands
  • the all-round brand Avirex , particularly as the brand for informal clothing and leather jackets popular
  • the lifestyle magazine Complex (circulation 330,000 / month): The magazine covers topics such as fashion, music, pop culture, sports and graphic art
  • In February 2006, the video game Marc Ecko's Getting Up: Contents Under Pressure was released
  • In December 2006, the cooperation SHIFT_unltd was launched with the car manufacturer Nissan

In the mid-1980s, Marc Ecko began making T-shirts with graffiti in the garage of his parents' house . He himself was active in the hip hop and graffiti scene for a number of years and drew a lot during his pharmacy studies. A little later, his products were scene East Coast and of artists in the Spike Lee and Chuck D. worn. In 2008 he became the youngest member of the Council of Fashion Designers of America (CFDA) board of directors.

Since the European sales insolvency in 2014, the brand could no longer be obtained in Europe. In 2016 the company Roadmap1 acquired the rights to the brand for the European market. Roadmap1 is a subsidiary of DefShop GmbH from Berlin, which was founded in early 2016. Since October 2016, the brand can again be acquired across Europe. The range includes hoodies, T-shirts, pants, jackets, shirts and jogging suits and is partly available up to size 6XL.

Web links

Individual evidence

  1. ^ Adrienne Woltersdorf: The American Hip-Hop Dream. In: the daily newspaper , February 27, 2008.
  2. ↑ Marc Ecko at nytimes.com
  3. ↑ FashionUnited: The Comeback: ECKO Unlmtd. ( fashionunited.de [accessed on July 18, 2017]).