Edo-Moji

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Edo-Moji ( Japanese 江 戸 文字 , Eng. "Edo letters") are Japanese writing styles that were invented for advertising purposes during the Edo period (1603 to 1868).

The main styles are:

Surname description example
Kantei-ryū ( 勘 亭 流 ,
"Kantei style")
This style was used in advertising and program booklets for arts such as the kabuki and rakugo . It was developed by Okazakiya Kanroku ( 岡 崎 屋 勘 六 ; 1746-1805), whose stage name was Kantei ( 勘 亭 ).
Kanteiryu sample.png
Chōchin-moji ( 提 灯 文字 ,
"paper lantern letters")
This style was used on paper lanterns ( chōchin ), e.g. B. can be found at Yakitori stands.
Chochinmoji sample.png
Yose-moji ( 寄 席 文字 ,
" Yose letters")
Yose describes a kind of Japanese variety theater . This style, a combination of Kantei-ryū and Chōchin-moji , was used for handouts and votive stickers ( senja fuda ).
Yosemoji sample.png
Kago-moji ( 篭 文字 ,
"cage letters")
The letters have a thick, square shape. The style was usually used in inverted form or as outlines.
Kagomoji sample.png
Hige-moji ( 髭 文字 ,
"whisker letters ")
The letters have small "whiskers". This style was used on Kakigōri (ice cream), Ramune (soft drink) and more commonly sake signs.
Higemoji sample.png
Sumō-moji ( 相撲 文字 ,
" sumō letters")
This style was used in advertisements and programs for sumo.
Sumomoji sample.png
Kakuji ( 角 字 ,
"angular characters")
This very thick, rectangular style was used on seals.
Kakuji sample.png

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