Ego (Fard album)
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| Studio album by Fard | ||||
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Publication |
2015 |
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| Label (s) | Ruhrpott Elite Code Rouge |
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Format (s) |
CD, digital |
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Title (number) |
22/24 |
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running time |
74 min |
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Ego is the fourth solo album by the German rapper Fard . It was released on October 9, 2015 via the Ruhrpott Elite and Code Rouge labels .
background
After Fard had released the collab album Talion 2 with Snaga in 2014 , the contents of which were discussed controversially, the rapper began work on another solo album. At the beginning of the production the idea was to divide the album into five "phases", to which the songs can be assigned. Fard had the " wishful thinking [...] to tell a little film ". By working with the Warner label, Fard had the financial opportunity to invite the Beats producers to his recording studio in Gelsenkirchen and to work on the songs together for several days.
On July 30, 2015, Fard announced the release date and title of his fourth solo album, Ego . The Latin term was chosen because the album represented the rapper very strongly. So ego stands for " for [s] a career, for [s] a music, for [s] an attitude. “With the release of the first video, Traumfängerphase , the album began to be marketed on July 31st. Advance sales started at the same time.
In the course of the refugee crisis in Europe in 2015 , Fard published the song Mittellos auf dem Mediterranean . In 1991 he fled Iran with his parents and was housed in a refugee home for a while . Due to his appeals in social networks to show humanity in dealing with refugees, as well as his own background, media coverage of Fard increased.
Track list
- No harmony - 3:24
- Nazizi - 2:51
- Exclusive & in German - 3:00 am
- Dream catcher phase (mezzanine) - 2:31
- Diamond in the rough - 2:43
- Cold as snow - 3:45
- Longing - 3:21
- Huckleberry fin phase (mezzanine) - 1:43
- Shark & Hyena - 3:09
- Zlatani - 2:53
- I'm not that one - 4:06
- Escape phase (mezzanine) - 1:53
- Al-Fatiha - 3:49
- Shaped by Hope - 3:45
- Tipico phase (mezzanine) - 2:23
- Final Cut ( feat.Mobb Deep ) - 3:29
- Greetings from Nazizi - 2:48
- Sins & Tears (feat. Snaga & Prophets) - 3:38
- Paradise phase (mezzanine) - 2:24
- Masquerade Ball - 3:32
- Bonnie & Clyde (feat. Amir the singer) - 3:11
- At the end (feat. Amir the singer) - 4:16
- VIP wristband & guest list - 3:13 (bonus track)
- Never to Paris - 2:29 (bonus track)
Versions
Ego was released as a Premium Edition with 22 songs as well as a limited “Power Edition” and “Ladies Power Edition”. The Power Editions are available as box sets and contain the bonus songs VIP Ribbon & Guest List and Never to Paris as well as the instrumental versions of all 24 pieces. In addition, stickers, an autograph card, a flag and a t-shirt are included in the boxes. Apart from the different colors, the "Ladies Power Edition" differs from the "Power Edition" in that it has a ladies T-shirt.
marketing
At the end of July 2015, the first video for the album was published with Traumfängerphase . This was shot under the direction of Keenberg. Nazizi was implemented visually as the second contribution. A split video for the songs Rohdiamant and Huckleberryfinnphase followed at the end of August. A music video on Sehnsucht was also made under the direction of Shaho Casado . At the beginning of October a video for the piece Kalt wie Schnee was published. A split video for the songs Tipicophase and Hai & Hyäne followed . This was created under the direction of Shaho Casado. Casado was also responsible for the seventh Bonnie & Clyde music video . At the end of October a video for the track Final Cut was published .
A video snippet on Ego was released on September 24, 2015 . The songs from the album are presented in this section.
reception
success
Ego entered the German album charts at number 5. In Switzerland, the publication was able to position itself at number 2, with which it achieved a better ranking than the sampler Chronik 3 from Selfmade Records , which was also number 1 in the German charts. In Austria, Ego entered 12th place.
criticism
The e-zine Laut.de rated Ego with three out of a possible five points. According to editor Laura Sprenger, Fard has released an album that is entertaining " despite the foreseeable subject matter and the length over long distances ." Although the rapper does not lack “ technical and lyrical talent ”, Fard needs “ more than double time and lots of how comparisons ” to establish himself as one of the best rappers in Germany. Ego is divided into five chapters called "mezzanines". While Fard presented himself in the dream catcher phase as “ angry and inconsiderate contemporaries who spit around ”, HuckleberryFinn phase marked “ the weakest of the five mezzanines ”. The pieces Kalt wie Schnee and Sehnsucht stand on the " borderline to kitsch ", but also prove " Fard's knack for radio-compatible hooks ". With the successful collaboration with Snaga, Prophet and Mobb Deep as well as “ a talented, incognito working singer ” in the song Maskenball , the “ selection of the feature guests can be described as almost perfect ”. Only Amir the singer seems like a foreign body through his " soulless refrains." "
In a review on Rap.de, Norbert Haslam certified the album as having " flow, technique, feeling, arrogant self-expression and a red thread ", which means that " everything is there ", but " nothing that makes an album totally extraordinary would do ". With Ego, Fard orientates himself “ on a classic drama that, like his long player, can be divided into five acts ”. The first and third acts are “ personal and thoughtful ”, while the HuckleberryFinn phase offers “ more classic battlerap ”. The basis of the productions remains the " well-known street sound, but also current developments " such as trap are included . In particular, the beats of the pieces Tipicophase (Mezzanine) and HuckleberryFinnPhase (Mezzanine) give Fards Flows enough space due to their " low [n] bpm number " to " really come into their own ". In addition, the high number of producers "has a positive effect on the complexity of the long player. "
Sven Aumiller rated the album for MZEE.com . Fard presented his text “ technically extremely well-versed ”, but “ new or innovative [...] at least lyrically, little stood out. "For example, lyrics about" the harsh reality on the street "or love songs" with a corny singing hook by Amir the singer [...] are unfortunately nothing that one has not heard many times before. “In contrast, however, the“ mezzazines ”are impressive. The productions are also highlighted positively. In particular, " Abaz or Joshimixu offer steep models that Fard also knows how to transform confidently ". In summary, Ego is simply fun because of the " hard sound [s] and a [em] rapper who understands his craft ".
Individual evidence
- ↑ Laut.de: Death penalty, child abuse, AK47 and plenty of anger. Retrieved October 23, 2015 .
- ↑ Laut.de: 'I don't want to be the political rapper now'. Retrieved October 24, 2015 .
- ↑ Splash-mag.de: Interview: Fard about refugees, the Antifa, Staiger, German rap media, religion and "Ego". (No longer available online.) Archived from the original on October 9, 2015 ; accessed on October 24, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Rap.de: Fard announces new album "Ego". Retrieved October 23, 2015 .
- ↑ Hiphop.de: Fard publishes video on the refugee debate: 'Mittellos auf dem Mediterranean'. Retrieved October 23, 2015 .
- ↑ Gordon Wüllner (2015): Rap star from the refugee camp. In: Westfälische Rundschau, No. 222
- ↑ Ardmediathek.de: Fard guest at the West ART Studio. (No longer available online.) Archived from the original on October 8, 2015 ; accessed on October 23, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Ardmediathek.de: “I recognized the signs of the times” - Fard in the SPUTNIK interview. (No longer available online.) Archived from the original on March 4, 2016 ; accessed on October 23, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Backspin.de: Fard - Traumfängerphase (video). Retrieved October 22, 2015 .
- ↑ Rap.de: Fard - Nazizi. Retrieved October 22, 2015 .
- ↑ Meinrap.de: Fard - Rohdiamant / Huckleberryfinnphase (video). (No longer available online.) Archived from the original on August 30, 2015 ; accessed on October 22, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Backspin.de: Fard - "Sehnsucht" (video). Retrieved October 22, 2015 .
- ↑ Hiphop.de: Fard with a new video single 'Kalt wie Schnee'. Retrieved October 22, 2015 .
- ↑ Hiphop.de: Fard fires the next video with 'Tipicophase / Hai & Hyäne'. Retrieved October 22, 2015 .
- ↑ Hiphop.de: Fard with video for 'Bonnie & Clyde'. Retrieved October 22, 2015 .
- ↑ Hiphop.de: Fard publishes video snippet for 'Ego'. Retrieved October 22, 2015 .
- ↑ Hiphop.de: The charts are there: This is how Gzuz, Selfmade & Fard join. Retrieved October 21, 2015 .
- ↑ Hiphop.de: Swiss Charts: Fard leaves Selfmade Records and Gzuz behind. Retrieved October 21, 2015 .
- ^ Austriancharts.at: Fard - Ego. Retrieved October 22, 2015 .
- ↑ Laut.de: To fuck Deutschrap, it takes more than double time and how comparisons. Retrieved October 21, 2015 .
- ↑ Rap.de: Fard - Ego (Review). Retrieved October 22, 2015 .
- ↑ Mzee.com: Fard - Ego. Retrieved October 22, 2015 .
