Shopping list

A shopping list

A shopping list is a front of the shopping prepared as a reminder list of things that someone wants to buy. The shopping list is especially used for everyday products that are bought in grocery stores , drug stores or supermarkets .

Types

Buyer with shopping list (completed items were crossed out on the slip)

The shape of the shopping list ranges from simple, hand-written notes made of paper to software products, for example for mobile electronic devices.

Shopping lists are either set up immediately before shopping or added gradually as soon as a need is identified. They can be structured according to product groups or list the desired products without any further structure. If different people in a household complete the shopping list, it is often found in a fixed location, e.g. B. attached to the refrigerator with a magnet . In this case, written communication also takes place via the slip, so that it acts as a kind of wish list .

Not only purchases, but also other pending everyday tasks are sometimes noted on the shopping list as a kind of to-do list (e.g. withdraw money, repair a device).

A shopping list can also contain a non-shopping list. These are things that the consumer would like to avoid. In particular to avoid products with certain ingredients (e.g. allergens ) or products from certain manufacturers, as well as to consciously limit consumption and avoid spending.

Influence on buying behavior

Studies from North America show that around 40% to 70% of shoppers there use shopping lists. In the Netherlands the rate was around 75% in 2009. Consumers actually bought around 80% of the products listed. However, the products listed on the shopping list only accounted for 40% of the actual purchases. The behavior of consumers with and without a shopping list differs significantly: shoppers with a shopping list spend considerably less on their purchases on average.

Using shopping lists can correlate with personality traits . Demographic differences can be identified, whereby consumers with a shopping list are more often female than those without, and consumers without a shopping list are more often childless than those with a shopping list.

Shopping with a shopping list is often recommended for overweight people. However, it is controversial whether this recommendation is effective for them. People with shopping addiction or over-indebted households are also recommended to shop strictly according to their shopping list.

psychology

The task of memorizing a shopping list is used as an experiment in psychology , for example to research cognitive bias .

history

Shopping lists on wax tablets have been preserved since Roman antiquity .

Collect

Discarded shopping lists are also collected , whereby an interest in folklore or an interest in curiosities can prevail. A well-known collector is the TV presenter Wigald Boning , who wrote a book about shopping lists.

literature

• Wigald Boning : Butter, bread and lice spray. What shopping lists reveal about us. Rowohlt, Reinbek 2013, ISBN 978-3-499-63013-2 .
• Sandra Danicke: Foot rubbing. Shopping lists tell about life. Fischer, Frankfurt am Main 2013, ISBN 978-3-596-19576-3 .
• Sabine Knauf: Bath foam and shrimp. Shopping list from Berlin. Berlin-Story-Verlag, Berlin 2010, ISBN 978-3-86855-043-6 .
• Thomas Stillbauer: Lists . In: Frankfurter Rundschau, November 16, 2018

Web links

Commons : Shopping List  - Collection of images, videos, and audio files

Wiktionary: Shopping list  - explanations of meanings, word origins, synonyms, translations

Individual evidence

1. ↑ Manuela Piel: Shopping list. Everyday text types. Studies on the family social system . Ed .: GRIN. Munich 2007, ISBN 978-3-638-84929-6 , pp. 21-23 .
2. ^ Art Thomas, Ron Garland: ( Page no longer available , search in web archives: Grocery shopping: Why take a list to the supermarket? ) (PDF).
3. ↑ de.slideshare.net
4. ↑ Geldzaken in de Praktijk 2009 (PDF; 1.4 MB), nibud.nl, November 2009
5. ↑ Lauren G. Block, Vicki G. Morwitz: Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment . In: Journal of Consumer Psychology . 8, No. 4, 1999, pp. 343-375.
6. ^ Thomas, A & Garland, B R .: Grocery shopping: list and non-list usage . In: Marketing Intelligence & Planning . 22, No. 6, 2004, pp. 623-635.
7. ^ Art Thomas, Ron Garland: Supermarket shopping lists: their effect on consumer expenditure . In: International Journal of Retail & Distribution Management . 21, No. 2, 1993  ( page no longer available , search in web archives )
8. ^ W. Thomas, R. Garland: Grocery shopping: Why take a list to the supermarket? University of Otago, ANZMAC98 Conference, Dunedin NZ, November – December 1998, pp. 2603–2617 ( ( page no longer available , search in web archives: smib.vuw.ac.nz ) PDF).
9. ^ Beneke WM, Davis CH: Relationship of hunger, use of a shopping list and obesity to food purchases . In: Int J Obes . 9, No. 6, 1985, pp. 391-9. PMID 3830932 .
10. ^ Beneke WM, Davis CH, Vander Tuig JG: Effects of a behavioral weight-loss program food purchases: instructions to shop with a list . In: Int J Obes . 12, No. 4, 1988, pp. 335-42. PMID 3198311 .
11. ^ Giuliana Mazzoni: Remembering the Grocery Shopping List: a Study on Metacognitive Biases . In: Appl Cogn Psychol . 11, No. 3, September, pp. 253-67. doi : 10.1002 / (SICI) 1099-0720 (199706) 11: 3 <253 :: AID-ACP454> 3.0.CO; 2-0 .
12. ^ Anna Salleh: Roman shopping list deciphered. Australian Broadcast Corporation, March 5, 2001.