Elmo Lewis

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Elmo Lewis (Elias St. Elmo Lewis; * 1872 ; † 1948 ) was an advertising strategist .

Live and act

In 1896 Elmo Lewis was one of the first to conduct a scientific study of the use of serums and antitoxins. For this project he interviewed 5,000 American doctors. Two years later he developed the AIDA sales model, which has been in use for over 100 years . The acronym stands for his strategy of a targeted art of dialogue in marketing . He was a co-founder and first president of the American Association of National Advertising . He was also a co-founder and president of the Adcraft Club of Detroit .

Lewis gained national importance as a lecturer, author, teacher and director of books and seminars on the applications of promotional methods in various resorts. Furthermore, his interests were in the employer - employee relationship. In 1911 he gave a lecture to the American Bankers Association entitled The Savings Idea and the People . In Lewis' opinion, austerity is a national feature. They are an economic necessity and one of the basic human rules. He pleaded for their preservation. He also worked as an author . Getting the Most Out of Business was one of his literary works in 1919 . In this popular book, Lewis explained his observations on the application of the scientific method of business practice. This 485 page work was published by the Ronald Press Company.

In 1951, Lewis was inducted into the Advertising Hall of Fame .

activities

  • Advertising director for National Cash Register Company and Burroughs Adding Machines Company.
  • General Manager of Art Metal Construction Company
  • Special salesman and advertising consultant for many corporations and trade associations
  • Vice President of the Campbell-Ewald Company (longest tenure)
  • Lecturer at Wharton School , University of Pennsylvania and New York University
  • Head of special sales and advertising courses
  • Honorary member of Deltasigma-PU

Web links

Individual evidence

  1. ↑ AIDA model
personal data
SURNAME Lewis, Elmo
BRIEF DESCRIPTION American author
DATE OF BIRTH 1872
DATE OF DEATH 1948