TNS Emnid

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TNS Emnid GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1945
resolution 2014
Reason for dissolution Merger with TNS Infratest
Seat Bielefeld (Germany)
management Oliver war
Branch Market and opinion research
Website www.tns-emnid.com

TNS Emnid or mostly just Emnid was one of the first German opinion research institutes , which existed from 1945 to 2014.

Company profile

The seat of the company was Bielefeld . The name Emnid stands for "Public Opinion Research, Market Research, News, Information and Services".

history

Emnid was founded in Bielefeld in 1945 by Karl-Georg von Stackelberg , making it one of the first companies in this area. In 1960 Emnid was a co-founder of the “ Arbeitskreis Deutscher Marktforschungsinstitute e. V. "(ADM). The company also became interesting for politics. The federal government commissioned the company with regular observation of the political landscape. From 1990 to 1997 the French Sofres group was the main owner of the company. From their merger with Taylor Nelson AGB it belonged to the TNS group, the fourth largest market research group worldwide. In 1995 the company signed a contract with the news channel n-tv and got its own program. This program was discontinued because of the takeover of n-tv by the RTL group , which worked with the opinion research institute Forsa-Institut . In 2003 TNS Emnid set up the “Bonsai Germany” test market in Bremen. From 1991 to 2013 Klaus-Peter Schöppner was managing director of TNS Emnid.

In January 2014 TNS Emnid was with TNS Infratest merged and discharged the company from the commercial register; the brand name continued to be used within the Kantar Group until the end of 2019 , since September 2016 as Kantar Emnid.

Web links

Individual evidence

  1. ↑ Web site Mentefactum
  2. ↑ Northdata.de: Merger: TNS Deutschland GmbH · Erasure . Retrieved June 2, 2017 .
  3. ↑ About us. TNS Emnid, accessed November 6, 2016.

Coordinates: 52 ° 0 ′ 21.7 "  N , 8 ° 35 ′ 23.3"  E