Appeal for emotions
As emotion appeal or feeling appeal ( Latin argumentum ad passiones , English appeal to emotion , argument by vehemence or for the children ) is called in argumentation theory and rhetoric an unobjective argument ( Red Herring ), by discussing opponents and the audience of his legitimate interest in objectively and logically sound justification should be distracted and served with an emotion instead .
List of appeals for emotions
There are different types of appeals for emotions. These can be differentiated according to the feelings they address.
emotion | Name of the emotion appeal | example | comment |
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fear | Argumentum ad metum | “Only your own armament lowers the crime rate. Or do you want you and your family to be murdered and abused by murderers, robbers and rapists? " | The argumentum ad metum works with the arousing of fears and fears that are (should) be associated with a position. |
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"You don't want us to end like this ?!" | Fear arises from the expectation that given life circumstances will get worse. | |
hate | Argumentum ad odium | “Foreigners are taking our jobs away from us. You are to blame for everything that goes wrong in this state, do not put up with it any longer. ”Or“ Expropriate banks; the banks are to blame for everything. " | The argumentum ad odium tried instead to convince to incite hatred or appeals to existing hatreds. |
hope | Such wishful thinking is, for example, belief in so-called alternative medicine , life after death, or predestination . | “That sure works! I'm sure." | Hope is the expectation of an improvement in a condition. One variant is relief, which is a variant of hope that emerged from fear. Hope influences perception by becoming less careful and critical and leading to wishful thinking . |
humor | Mockery ( Latin ab absurdo ) | "Vegetarians do not reproduce, they reproduce." | Humor can be used to create a sense of togetherness and thus pride , as well as devaluing others to create disgust . |
pity | Argumentum ad misericordiam |
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With the help of the argumentum ad misericordiam , pity is used to prevent a rational evaluation of the assertion or further investigation. |
envy | Argumentum ad invidiam | “Your colleague claims we needed a new database to be more efficient. Look, he gets a lot more salary than you, even though you work just as much. Do you really want to support his position? " | The argumentum ad invidiam appeals to envy, malice and revenge. |
Proud | "We are simply the best!" | Pride is the opposite of disgust . While revulsion devalues another person, pride revalues one's own person in order to feel a relative superiority. | |
Anger | revenge |
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Anger arises from fear and the associated hope that one can influence the expected deterioration through one's own actions. So anger serves to mobilize people to achieve change. |
See also
swell
- ↑ appeal to emotion. In: your logical fallacy is. Retrieved June 13, 2017 .
- ↑ Appeal to Emotion. In: Logically Fallacious. Retrieved June 13, 2017 .
- ↑ a b after Normand Baillargeon: A short course in intellectual self-defense . Seven Stories Press, 2007, ISBN 978-1-58322-765-7 , p. 79.