Erima
| ERIMA GmbH
|
|
|---|---|
 |
|
| legal form | GmbH |
| founding | 1900 |
| Seat | Pfullingen , Germany |
| management | Wolfram Mannherz |
| Number of employees | 285 |
| sales | EUR 57.99 million |
| Branch | Sports clothing and accessories |
| Website | www.erima.de |
| As of December 31, 2018 | |
The Erima GmbH (proper spelling: ERIMA or erima ) is a German sports apparel manufacturer in the field Team Sport , based in Pfullingen . The logistics center has been located in Kirchentellinsfurt since July 2019 , to which the administrative headquarters will also be relocated in 2021. The company has subsidiaries in France, Austria, Switzerland, Belgium and the Netherlands. In this branch, the company is the largest of the old, still existing companies in Europe.
Company history
The history of ERIMA began in 1900 when the original founder, Remigius Wehrstein, opened his own company for the "sale of gym clothes" and thus laid the foundation for the sporting goods company ERIMA.
In 1914 Wehrstein was drafted into the war and the factory could no longer be operated at that time. His wife Katharine had to file an application for poor relief.
In 1920 Wehrstein started a new beginning with his wife and opened the "sporting goods and jersey shop". More than 50 employees produce high-quality sporting goods for Germany and abroad.
In 1928 Remigius Wehrstern had to sell his factory. However, the reasons for this remain unknown. A triumvirate consisting of Ludwig Müller, Fritz Ringwald and the Austrian ex-nobleman Artur von Pasquali, Elder von Farawall, took over the management of the factory. The name "R. Wehrstein & Co. Sportswear Factory “was retained as it seems to have gained brand status in recent years. Gym wear remained the central product. During this time, the first comprehensive catalog with a wide range of sporting goods was created. In 1936 the triumvirate broke up. The investors sold the company to Erich Mak, who was 35 years old at the time.
After the Second World War , the economy was in ruins, raw materials were hard to come by and parts of the machines at the “Erich Mak Sportartikelfabrik” were destroyed. Despite these obstacles, the company set its course again and made blouses, anoraks, pants and capes from old fabrics and clothing. With the establishment of the Federal Republic of Germany in 1949, the sporting goods factory went uphill again. Thanks to the stabilizing conditions in Germany, the league operations of the sports associations were again organized professionally. That is why Erich Mak reopened the production of football and handball jerseys in 1949. Up until the mid-1950s, fencing clothing and swimwear were produced alongside jerseys and breeches . In order to increase brand awareness, Erich Mak visited trade fairs and exhibitions. The new company name ERIMA (ERIch MAk) was presented for the first time at the ISPO in Iserlohn in 1951.
In the following decades, ERIMA developed into a major manufacturer of sports textiles. In 1960, ERIMA applied to be the official supplier of the German Olympic team and was accepted. From the 1960s onwards, almost all Bundesliga soccer teams such as Borussia Mönchengladbach , FC Schalke 04 , Borussia Dortmund , Hamburger SV , VfB Stuttgart , 1. FC Köln , Eintracht Braunschweig and the German national team wore the ERIMA jerseys. In 1970 Adidas became the sole supplier of the DFB, but since Adidas did not make jerseys, they were therefore obtained from Erima for the next ten years.
In the years that followed, Erima became the decisive sporting goods supplier in Germany in all market sectors - from amateur athletes to professional teams. The product range now included jerseys and pants for almost all sports. With over a million copies sold per year, ERIMA was almost unchallenged at the top of the German jersey supplier.
The company owner Erich Mak retired in 1975/76 after almost 40 years at the helm of the company. Mak did not find a suitable successor in his own family. Adidas' interest in the Pfullingen company was great and the sale was therefore agreed. At that time, Erima employed around 600 people. As a result of the purchase that took effect on January 1, 1976, Erima became a wholly owned subsidiary of Adidas, and the long-time authorized signatory Albert Volk took over management. It quickly became clear that Adidas wanted to anchor the business with the publicly effective soccer teams under the core brand. Since Adidas gradually took over the sponsorship contracts from Erima and the brand logo of the Pfullingen company increasingly disappeared from the public, Erima had to focus more and more on recreational sports as well as on leisure and swimwear.
The competition was tough. In 1987, ERIMA had to close all branch plants and reduce the number of employees to almost half. At the beginning of the 1990s, the parent company gave in to the great price pressure on the sporting goods market and relocated the production of textiles to Asia, which led to the complete closure of the Erima production in 1993. The traditional company was on the brink of collapse. It also increasingly had to deal with low-cost providers from Eastern Europe. In order to gain a foothold again, ERIMA entered sectors that Adidas had not yet occupied. In 1995 Adidas decided on a reorganization concept and the current owner Wolfram Mannherz started working at Erima. After the low point in sales in 1998, things picked up again.
After a management buy-out , Wolfram Mannherz became sole owner of the company in 2005. In 2008 Erima became the equipment supplier for FC Dornbirn , TSV 1860 Munich , TBV Lemgo and FC Thun , and in 2009 for the Austrian Olympic Committee . In 2010 Erima joined the Polish Ekstraklasa and equipped the Polish record champion Górnik Zabrze until the end of 2012 . In the summer of 2012, Erima agreed a three-year partnership with the then second division soccer team 1. FC Köln , which was extended to 2018 in May 2014. Since the 2015/16 season, Erima has contracted to supply the German second division club SG Dynamo Dresden for three seasons .
Increasing order volumes and limited storage capacities aroused the desire to expand the company. This was not possible on the existing property and since Pfullingen could only provide a property that was unsatisfactory in terms of size, it was decided to look in the area. An agreement was reached with the municipality of Kirchentellinsfurt in the neighboring district of Tübingen , which offered two adjacent plots of land with a total size of 31,000 m² in the Mahden industrial estate. Erima decided not only to build the new logistics center there, but also a new administrative headquarters, which will mean saying goodbye to Pfullingen, who has been ancestral for around 120 years. The groundbreaking for the construction of the logistics center took place on September 29, 2016 and it was completed in May / June 2019. The warehouse was relocated in July 2019 - around 3.5 million sporting goods had to be relocated, which required 265 truck trips. The new warehouse, called the “Home of Teamsport”, has external dimensions of 100 × 63 m and a height of 21 m, which corresponds to a floor area of 6125 m². There is a usable area of 11,200 m² on three levels. The warehouse is fully automated - it has a specially tailored “auto store system” with 51 robots and a capacity of e.g. Currently 150,000 containers, which can be increased to 180,000 containers. The containers are stacked in aluminum shelves. There is also a manual high rack for bulky goods with a capacity of 3800 pallet storage spaces. The infrastructure is sufficient to handle around 2000 orders and 2500 parcels per day. The construction of the new administration building should be completed in 2021 according to plans by Wolfram Mannherz.
Individual evidence
- ↑ a b Annual financial statements for the financial year from January 1, 2018 to December 31, 2018 . Erima GmbH, In: Electronic Federal Gazette.
- ↑ ERIMA according to the imprint of the website, erima according to the commercial register (District Court Stuttgart HRB 350659). Retrieved June 12, 2016.
- ↑ New logistics center. "Clear positioning towards the future". In: Tübinger Wochenblatt. July 25, 2019, p. 4.
