Harvest 23
| Harvest 23 (with filter) | |
|---|---|
| Condensate / tar : | 10 mg |
| Nicotine : | 0.8 mg |
| Carbon monoxide : | 10 mg |
| Tobacco additives : | Water , nitrogen , propylene glycol , sugar , invert sugar , cocoa , liquorice , flavor |
| As of 2008. The information applies to cigarettes available on the German market. | |
Harvest 23 ( own spelling : ERNTE23 ) is a cigarette brand that is produced by the German tobacco company Reemtsma , a subsidiary of Imperial Tobacco .
history
As a result of a strike, Reemtsma succeeded in 1923 in buying up the entire harvest of oriental tobacco grown in Bulgaria at a reasonable price. In 1924, tobacco became the basis for the new harvest 23 brand created by Hans Domizlaff , which has been protected since 1931.
The color scheme of the 23 harvest pack was unusual for the time. In the colors red and orange, the designer Erich Etzold designed a pack that stood out from the color combinations of other brands.
After the Second World War, when the American troops moved in, the taste choices of cigarette consumers changed. The oriental cigarette was almost completely displaced, and Harvest 23 also became an American blend cigarette. However, saucing or flavoring is not used. It is now also known as a German blend .
In 1976 the Reemtsma managers developed an advertising campaign for the brand in combination with voting postcards for listed buildings, in which the buyers had the choice of where the cigarette company should spend an amount of 25,000 DM on monument protection. In 1976 the harvest 23 brand still had a market share of 8.6 percent.
In the advertisements for Harvest 23, some of which made use of poetic techniques, there were slogans such as “Character and Taste” in the 20th century, which tried to express an ethical-aesthetic tradition as a product philosophy.
Trivia
In the early 1980s, when there was a heightened awareness of the harmfulness of smoking, the name of this brand of cigarettes was often converted to “end at 23” or “retirement 23”.
Web links
- Pictures of different harvest 23 packs at www.cigarettespedia.com
Individual evidence
- ↑ Source: BMELV
- ↑ Stefan Troebst: From the "Prussians of the Balkans" to the "forgotten people": The German image of Bulgaria . In: Europe Regional . tape 11 , no. 3 , 2003, p. 120–125, here p. 125 ( wissensbank.com [PDF]).
- ↑ Brand register harvest 23
- ↑ Hans Vilmar Geppert : "And smokes harvest 23 / And everything was fine again". On the poetry of advertising . In: Hans A. Hartmann, Rolf Haubl (Eds.): Flood of images and language magic. Case studies on the culture of advertising . Westdeutscher Verlag, Opladen 1992, ISBN 3-531-12365-3 , pp. 215–225 ( limited preview in Google Book search).