FITINN
| FITINN Sportstudio GmbH
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|---|---|
 |
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| legal form | GmbH |
| founding | 2004 |
| Seat | Vienna |
| management | Wolfgang Sadlo (Management) |
| Number of employees | around 900 ( 2020 ) |
| Branch | fitness |
| Website | fitinn.at |
FITINN is an Austrian fitness studio chain with currently 43 studios in Austria (as of January 2020) as well as four locations in Slovakia , three locations in Slovenia and three locations in the Czech Republic . The company headquarters are in Vienna, the first studio was opened in 2004 at the main train station in Graz . With over 220,000 members, FITINN is currently the fitness chain with the largest number of members in Austria with the second most studios and is a classic fitness discount (low monthly price, reduced offer on endurance and strength equipment).
FITINN offers solariums at most locations.
Appearance
FITINN's public image has been revised twice since it was founded. The last campaign was developed by the Jung von Matt / Donau agency, which won the agency pitch for it in summer 2010 . The claim has since become "The Edukators are." The campaign uses slogans like "Welcome to the absolute limit," "If it hurts right thinking just the price," or "self-confidence is like a muscle. It grows through training ”.
At the Styrian Green Panther advertising award in 2011, Fitinn and the advertising agency received two prizes: gold in the “Outside the Box” category and bronze for the entire campaign.
In 2018, FITINN and the Tunnel23 agency extensively revised their website.
Web links
Individual evidence
- ↑ Company website: Studios
- ↑ Company website: FAQs
- ^ International Health, Racquet & Sportclub Association: The IHRSA Global Report 2015. The State of the Health Club Industry. P. 24 and 53.
- ↑ Deloitte & europe active: "European Health & Fitness Market. Report 2015" p. 102.
- ↑ The fat years are over ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. . In: Horizon of July 6, 2010, last accessed: July 4, 2011
- ↑ Green Panther 2011: Outside the Box ( Memento of the original from July 14, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Green Panther 2011: Campaign ( Memento of the original from October 9, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Tunnel23 redesigns Fitinn website. Horizon, January 15, 2018, accessed January 26, 2018 .
