Ferrero kisses
Ferrero Kisses are nut pralines from the Ferrero company , which consist of a core of hazelnuts and are coated with chocolate . The trademark is protected.
composition
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The ingredients are:
- 31% milk chocolate (sugar, cocoa mass, cocoa butter, whole milk powder, concentrated butter , emulsifier soy lecithin and vanillin )
- 27% hazelnuts
- 15% semi-dark chocolate
- vegetable fats
- sugar
- protein-enriched whey powder
- low-fat cocoa
- Vanillin
distribution
The market launch took place in 1968. The rectangular normal pack contains 32 pieces, the bar-shaped small pack 5 pieces. 20 Ferrero kisses are also sold in hexagonal gift boxes and 14 in bags.
In the US, a similar praline was previously marketed by Ferrero under the name Mon Chéri (which was confusing in that another Ferrero product is available under this name in Germany ).
advertising
Ferrero kisses became famous in the 1990s, particularly through advertising with the slogan “You give good friends a kiss”. While friendship and sociability were emphasized in the commercials in 1992, this turned into selfishness in 1993, and so it was called “My Ferrero kisses? - They are much too good to nibble on. "
Before the federal election in 2013 , Ferrero brought out a commercial in which slogans such as Germany chooses white , Yes white can and White nut (= must) should be used to advertise white Ferrero kisses. The spot earned the company accusations of racism and was discontinued after massive criticism.
Individual evidence
- ↑ Trademark register
- ↑ The best of Ferrero: Mon Cheri, Kusschen & Rondnoir Candyblog, February 15, 2011
- ↑ Spot premiere: Good friends. October 29, 2007.
- ↑ Ferrero Kisses proclaims the "rules of friendship". August 27, 2010.
- ↑ Gernot Kramper: Racism accusation against advertising spot: Ferrero gets fed up. In: stern.de . August 29, 2013. Retrieved September 2, 2013 .