Flaconi

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Flaconi GmbH
legal form GmbH
founding 2011
Seat Berlin (Germany)
management
  • Steffen Christ (COO)
  • Kathrin Nusser (CFO)
  • Benjamin Ludigs (CRO)
sales EUR 134 million
(2018 financial year)
Branch Perfumery , cosmetics , e-commerce
Website www.flaconi.de

www.flaconi.at
www.flaconi.pl

The Flaconi GmbH is a German online retailers of beauty products based in Berlin . The e-commerce company was founded as a start-up in 2011 and has been part of ProSiebenSat.1 Media SE since 2015 .

history

Flaconi was founded in 2011 as a start-up by Björn Kolbmüller and Paul Schwarzenholz . In 2012, ProSiebenSat.1 Media AG (now ProSiebenSat.1 Media SE) joined as an investor , and Flaconi's first TV campaign was broadcast on their TV stations in the same year . The complete takeover by the media company followed in 2015. The Flaconi founders initially withdrew from the operational business and in May 2016 handed over control of the company completely to ProSiebenSat.1 Media SE.

The range includes perfumes, care products, make-up, hair care, natural cosmetics and accessories. In 2019, Flaconi's product portfolio comprised over 700 brands and 45,000 articles from international cosmetics manufacturers. With the Flaconi Concept Store in Berlin-Mitte and two other branches, Flaconi is also represented in stationary retail .

In 2017, Flaconi increased its turnover from 61 million euros to 97 million euros (+60%) and relocated its logistics center to northeast Berlin.

Investors

ProSiebenSat.1 bundles its holdings in online shops such as Flaconi in the NuCom Group (NCG) . In 2018, the media company entered into a partnership with the financial investor General Atlantic , which supports NuCom in increasing the operational performance of commerce companies. General Atlantic initially acquired a 25.1 percent stake in the ProSiebenSat.1 subsidiary in 2018 and increased its stake to 28.4 percent in 2019.

internationalization

In autumn 2018 Flaconi launched flaconi.at in Austria . The German e-commerce company has also been represented in Poland with flaconi.pl since September 2019 .

Economic figures

In 2017 Flaconi recorded a growth of 60% with a turnover of 97 million euros. In 2018, Flaconi recorded a growth of 40% with a turnover of 134 million euros.

Flaconi Store

In 2015 the e-commerce company opened the Flaconi NEO, a hair salon with a shop for professional hair care products, in Berlin-Mitte. The new opening took place in 2018 as the Flaconi Store, a concept store for premium and niche products in the areas of perfume, make-up, cosmetics and hair care with an integrated hair salon . The shop is located in the Tuteur House at Leipziger Strasse 36, designed by the German architect Hermann Muthesius in 1913 .

Prizes and awards

  • Handelsblatt award "Germany's best online retailer 2019" in the perfumeries category
  • Award from Computer Bild as "Top Shop 2019" in the category drugstore articles, cosmetics
  • 1st place in the Germany test: "Germany's best 2018" in the perfumery category
  • 1st place in the Germany test: "Germany's best online shops 2017"
  • 2nd place Online Retail Award 2017
  • Test winner in the quality test of the German Society for Consumer Studies mbH (DtGV) 11/2016
  • 1st place in the German Retail Award: “Best Online Shop 2014” in the field of cosmetics

Web links

  • Website of the online mail order company Flaconi GmbH

Individual evidence

  1. ↑ https://excitingcommerce.de/2019/04/17/flaconi-bei-134-mio-e-40-notino-bei-327-mio-e-185/
  2. ↑ Flaconi's way to the exit. In: gruenderszene.de. March 30, 2015, accessed November 21, 2019 .
  3. ↑ The most important start-up exits of 2015. In: deutsche-startups.de. January 5, 2016, accessed November 21, 2019 .
  4. ↑ https://www.gruenderszene.de/allgemein/flaconi-gruender-neues-startup-looplabs?interstitial_click
  5. ↑ Flaconi press service & current press releases | FLACONI. Retrieved November 21, 2019 .
  6. ↑ Our branches | FLACONI. Retrieved November 21, 2019 .
  7. ↑ https://excitingcommerce.de/2018/04/10/flaconi-wachst-2017-von-61-mio-e-auf-97-mio-e-60/
  8. ↑ https://www.prosiebensat1.com/uploads/2019/03/21/P7S1_GB18_D.pdf
  9. ↑ Financial investor increases stake in ProSiebenSat.1 subsidiary NuCom. In: Internet World Business. Retrieved November 21, 2019 .
  10. ↑ FashionNetwork com DE: Flaconi: Digital start in Austria. Retrieved November 21, 2019 .
  11. ↑ Andreas Leistikow: Flaconi in Poland. In: www.markt-intern.de. Retrieved November 21, 2019 .
  12. ↑ Jochen Krisch: Flaconi grows from € 61 million to € 97 million in 2017 (+ 60%). In: Exciting Commerce. April 9, 2018, accessed November 21, 2019 .
  13. ↑ Jochen Krisch: Flaconi at € 134 million (+ 40%), Notino at € 327 million (+ 18.5%). In: Exciting Commerce. April 17, 2019, accessed November 21, 2019 .
  14. ↑ Editor: Opening of the first FLACONI NEO salon in Berlin. October 22, 2015, accessed November 21, 2019 .
  15. ↑ Pamela Raabe: Newly opened: Flaconi. In: Berlin Week. July 16, 2018, accessed November 21, 2019 .
  16. ↑ https://www.handelsblatt.com/downloads/24126434/8/ranking-pdf-vorlage_beste-haendler_online.pdf
  17. ↑ Statista - the statistics portal. Retrieved November 21, 2019 .
  18. ↑ http://www.deutschlandtest.de/de/wp-content/uploads/2018-DT-Beste.pdf
  19. ↑ Germany's best online shops 2017 - cosmetics and drugstore category. In: disq.de. July 21, 2017, accessed November 21, 2019 .
  20. ↑ German Online5andel Award 2017. In: www.ifhkoeln.de. Retrieved November 21, 2019 .
  21. ↑ Test of perfume online shops: test of prices, offers, user friendliness and service. In: DtGV. Retrieved November 21, 2019 .
  22. ↑ Flaconi wins 2014 Online Retail Award: best online shop in the cosmetics sector. In: First Scout In. January 23, 2014, accessed November 21, 2019 .