Flexi (company)

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flexi - Bogdahn International GmbH & Co. KG

logo
legal form GmbH & Co. KG
founding 1973
Seat Bargteheide , GermanyGermanyGermany 
management Manfred Bogdahn (Managing Director)
Number of employees 300
Branch Dog accessories
Website www.flexi.de

The flexi - Bogdahn International GmbH & Co. KG , based in the Schleswig-Holstein town of Bargteheide in Germany is the world's leading manufacturer of rolling lines .

history

The company was founded in 1973 by the current managing director, Manfred Bogdahn.

Key figures

It is marketed worldwide and the company says it employs around 300 people. Ten percent of sales are generated on the German market and 90% in over 90 countries around the world. According to the company, over 200 million retractable lines have been sold worldwide.

Products

Two retractable leashes for large and small dogs

The core business is the retractable leash, which has been continuously developed since the company was founded, in various versions and other products that are closely related to the segment, such as dog collars. For many years, flexi was the sole supplier of retractable leashes and is still the world market leader.

Awards

flexi was awarded the title “Brand of the Century” in 2010. According to its own information, the company received the American Consumers Digest “Best Buy” award in 1998, 2001, 2002, 2003 and 2004; the red dot design award for the Comfort series 2006; for flexi Giant in 2002 the “Editor's Choice Award” from the American “ Dog Fancy ” magazine. The Dogs magazine distinguished the flexi-NEON-series with the "Dogs Award 2013".

Individual evidence

  1. Imprint. Retrieved September 16, 2018 .
  2. Bernd Mertens: Always innovative: freedom of movement and a tight bond. In: wiwo.de . June 25, 2013, accessed July 12, 2016 .
  3. Hamburg Journal: Regional news, current topics: Dog'n 'Roll from Hamburg November 13, 2013 (accessed on November 13, 2013) ( Memento from November 13, 2013 in the Internet Archive )
  4. Hermann Simon mentions "flexi" in his book of the same name as an example of a " hidden champion ". (Hidden champions of the 21st century: The success strategies of unknown world market leaders. Frankfurt a. M .: Campus, 2007. - ISBN 978-3-593-38380-4 . P. 17.)
  5. Langenscheidt, Florian (ed.); Venohr, Bernd (Hrsg.): Lexicon of German world market leaders: The premier class of German companies in words and pictures . Cologne: German Standards Editions, 2010. - ISBN 978-3-86936-221-2 .
  6. The Zoo & Garden Industry Forum, November 16, 2009, read: April 23, 2012
  7. "Dogs Award 2013" ( Memento of the original from May 2, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.dogs-magazin.de