Photo and multimedia salesman

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The professional title of photo and multimedia clerk is a common apprenticeship in Austria with a training period of 3 years. The apprenticeship photo and multimedia clerk can be started since July 1st, 2009 and replaces the previous apprenticeship photo clerk.

job profile

Photo and multimedia merchants sell photo items (cameras, camera accessories, film material, photo paper ), audio and video equipment, and other electronic devices. Customer advice as well as receiving and forwarding orders for film and photo development are among the main activities in professional practice. The materials to be developed are not always sent to a large laboratory. Many shops also have the materials developed in their own laboratories, which is also the field of activity of photo and multimedia merchants. In addition, photo and multimedia salespeople also develop and carry out sales promotion measures, reorder goods, take them over and ensure that they are properly stored. Photo and multimedia merchants work in teams in specialist photo and multimedia shops or in specialist departments of department stores and have contact with specialists from other departments (e.g. warehousing, accounting) and their customers.

Work and activity areas

Photo and multimedia merchants buy and sell various photo, video, audio items or projection devices and provide advice and services in photo and media retailers. They prepare the goods for sale by providing the items with prices and placing them in the sales room on the shelves or on other goods carriers. In addition, they can take on business management tasks in human resources and accounting, such as B. the organization of operational processes, the calculation of prices, the inventory or the checking and preparation of invoices.

To those presented in photographic and media specialist trade products include analog and digital cameras, cine-film equipment , film, photo paper and photo chemicals to develop movies and photos, as well as goods from the electronic field such as audio devices (recorders), video cameras, video tapes, video games, calculators, Small computers and projectors (e.g. video beamer ).

Photo and multimedia merchants carry out services such as the acceptance of repairs for photo and media technology devices and the acceptance of films and other storage media for developing and ordering photo prints. The orders are either passed on to large laboratories or carried out on printers in the photo shop itself.

Work equipment

Photo and multimedia merchants mostly use electronic devices in their work. The PC is the central medium. Regardless of whether it is about the execution of orders or the creation of invoices, the processing is mostly EDP-supported .

You use customer and supplier lists, inventory and accounting software. In the context of presentations, they operate various cameras, video cameras, recording devices and projection devices (video beamer), etc. In photo editing, they operate printers for the creation of photo prints and handle different storage media.

Work environment, places of work

Photo and multimedia salespeople work in the sales, storage, office and laboratory rooms in photo and multimedia retailers, multimedia retail chains or large department stores. You work in a team with your professional colleagues and colleagues from other departments (e.g. accounting, see accountant) or with warehouse workers. They have contact with their customers in the sales room and with suppliers when goods are delivered. Sometimes they also work together with photographers.

Activity list

  • Determine the need for the procurement of goods and carry out the goods orders in the usual form of communication
  • Monitor deliveries of goods and process them administratively
  • take over, check, store and care for the goods
  • Prepare, provide and present the company's range of goods for sale
  • plan and carry out purchasing taking into account current technical developments and the requirements of the market
  • Advising and informing customers on product selection and technical additions and accessories
  • Advising customers on image design and post-processing
  • Offer services
  • lead sales talks
  • Receive and process orders and customer orders, including invoicing and payment transactions
  • Handle customer complaints

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