Freia (chocolate)

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The “Freia clock” on the roof of Egertorget in Oslo

Freia is Norway 's largest manufacturer of chocolate and chocolate products. Since 1993 it has belonged to the US food company Kraft Foods and since it was split up to Mondelēz International .

The chocolate factory was founded in Oslo in 1889 and taken over by entrepreneur Johan Throne Holst in 1892, under whose leadership it quickly became the largest chocolate manufacturer in Norway and later Scandinavia. Against the background of the great business success, the Holst family founded the Marabou chocolate factory in Sundbyberg , Sweden, at the gates of Stockholm, in 1916 . The name Marabou was chosen because the product name Freia was already protected in Sweden and could not be used. The name Marabou was chosen because the marabou was the heraldic bird of the Freia logo.

In April 1993 the food company Kraft Foods acquired all shares in the sister companies Freia and Marabou. Since then they have been continued as independent brands in the group. The production facilities in Norway and Sweden were retained.

The stylized marabou on chocolate

Freia products are sold exclusively in Norway and parts of Scandinavia, while partially identical Marabou products are also available in Central Europe.

Well-known Freia products are:

  • Freia Melkesjokolade (milk chocolate)
  • Kvikk Lunsj (comparable to the Kitkat chocolate bar )
  • Smil (milk chocolate with soft toffee)
  • Krokanrull (brittle roll)
  • Lohengrin (chocolate bar, sold since 1911)

as well as other types of chocolate with different flavors and in different presentations.

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