GEKA (company)

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GEKA
legal form GmbH
founding 1925
Seat Bechhofen

The GEKA GmbH is a manufacturer of brushes, applicators and of complete packaging systems for the cosmetics industry. The company specializes in plastic brushes that are manufactured using the injection molding process and, together with cosmetic companies, develops new products for the beauty sector.

history

GEKA was founded in 1925 by Georg Karl in Bechhofen (Ansbach district) as a brush factory for the production of all types of brushes. This was followed by the manufacture of cosmetic brushes, starting with nail polish brushes, then expanding to include powder brushes, eyeliner and mascara brushes. This was followed by the first steps towards plastics processing, which was expanded over time. In the following years there was an increasing focus on mascara . From 1970 the company specialized in the development and manufacture of premium applicators for the cosmetics industry. In 1971 the VICTORIA trading division was acquired, which is now known as GEKA Accessories. This includes various commercial products for the beauty sector. Finally, in 1983, the modular system was introduced, which is used for the over-the-counter product line from GEKA Style .

During Halder's stake in Geka Brush, sales grew from EUR 39 million in 1999 to around EUR 58 million in 2004. Geka had 459 employees in 2004 and has two production sites in Bechhofen in Germany and in Stanley in Great Britain . Equita, a medium-sized investment company of the Quandt family, acquired GEKA in 2004. In 2005/2006, GEKA launched the first injection-molded plastic brushes for mascaras on the cosmetics market.

Halder bought GEKA in 2007 with the co-investor Idinvest (formerly AGF Private Equity) from the investment company Equita. In 2008/09 production facilities were opened in Elgin , Chicago and a sales office in Paris . In 2009/10 the name was changed from GEKA Brush to GEKA GmbH, and the company's portfolio was also restructured. In 2011, full-service activities were introduced with our own filling plant.

In 2012 a majority stake in GEKA was taken over by the British financial investor 3i , whereby the GEKA group had 650 employees and in 2011 generated a turnover of 110 million euros in 2011. Under 3i, Geka expanded to Asia and Latin America, for which GEKA do Brasil and GEKA Asia Pacific were founded in 2015. The company opened a production site in São Paulo and a sales office in Shanghai . In addition, OEKA Oehlhorn GmbH & Co KG iI, a German manufacturer of plastic and metal components, is based in Bamberg. In the same year the 3 divisions GEKA Beauty, GEKA Healthcare and GEKA Accessories were founded.

In 2016, GEKA was acquired by the Swiss industrial group Sulzer and is now part of their “Applicator Systems” division. According to its own information, the company wanted to strengthen its most profitable Chemtech division, which produces plastic parts using injection molding, with the € 260 million takeover .

Business areas

Founded as a brush factory by Georg Karl in 1925, the manufacture of cosmetic applicators with a focus on mascara and plastics processing followed. Today's GEKA Beauty division includes packaging systems and applicators for mascara, lip gloss, eyeliner, liquid eye shadow, nail polish and care products as well as finished products. In 1971 the VICTORIA trading division was acquired, which is now known as GEKA Accessories . Various commercial products for the beauty sector are sold under this division.

In 2016, GEKA was acquired by the Swiss industrial group Sulzer for 260 million euros (282 million francs) and is now part of their fourth division, “Applicator Systems”. The company employs around 900 people (as of 2016).

GEKA Beauty

GEKA Beauty serves companies that bring liquid cosmetics onto the market for the application areas mascara, lip gloss, eyeliner, liquid eye shadow, foundation, concealer, nail polish and care. Finished products are also part of the product portfolio.

GEKA accessories

GEKA Accessories is the second division of the GEKA Group. The Königshofen- based company designs, develops and supplies accessories for international cosmetic brands and retailers, such as B. brushes, powder puffs, make-up sponges, body accessories, hair products as well as wellness and massage items.

Locations

The company's headquarters are in Bechhofen , Germany. Further production facilities are located in Bamberg , Germany, as well as in Elgin , USA, and São Paulo , Brazil. Global presence is ensured through sales offices in Paris , Los Angeles , New York and São Paulo. A purchasing office is located in Shanghai . The Bamberg location will be closed in 2020.

Web links

swell

  1. ↑ 3i sells Geka to Sulzer . In: COSSMA . July 4, 2016 ( cossma.com [accessed October 19, 2018]).
  2. ↑ Equita acquires Geka Brush from Halder - HQ Equita , hqequita.com, December 22, 2004
  3. ↑ Halder sells majority stake in GEKA , magazin.halder.eu, February 27, 2012
  4. ↑ Halder sells GEKA Group with the help of OMF. In: omf-law.com. Retrieved May 7, 2020 .
  5. ↑ Geka buys Oeka from insolvency - Economy - VerpackungsRundschau. Retrieved October 19, 2018 .
  6. ^ Sulzer takes over German Geka - Handelszeitung . In: Handelszeitung . ( handelszeitung.ch [accessed October 19, 2018]).
  7. ↑ Sulzer takes over Geka: machine manufacturer swallows packaging manufacturer . ( handelsblatt.com [accessed October 19, 2018]).
  8. ↑ SULZER ACQUIRES GEKA: Machine builder swallows packaging manufacturer , handelsblatt.com, July 4, 2016