Business idea
A business idea is an idea or concept of a company founder or an existing company of how a new business can be built.
object
In the case of the entrepreneur, the business idea answers the question: "How do I want to earn my money as an entrepreneur?". In most cases, the next step when starting a business is the so-called business plan .
Especially in times of economic upheaval, however, the need arises for existing companies to integrate new business ideas into the existing company. In addition to the product life cycle of individual products and product lines, one could also speak of a company life cycle. The creation and introduction of new business ideas expands the company's purpose or aligns the company's market offerings to changing markets in order to continue to generate sustainable revenues (compare sustainability ) or to consolidate the company for the future.
Successfully implemented new business ideas bring innovation to the relevant market and are an important engine of economic growth . Consistently and skilfully implemented and sparkling business ideas can lead to sustainable economic success. However, it should not be forgotten that many business ideas fail in implementation. The success factors are diverse, including a. the following points must be taken into account:
- Customer benefit of the idea
- Financeability
- technical / logistical feasibility
- Competitive situation in the targeted market
- Market volume
- long-term innovation potential
- Personality / competencies of the business founders
The development of a business idea is characterized by creativity in connection with methodology in the sense of business-oriented project work (see project ). In order to keep a business idea sufficiently secure and changeable, the individual steps for making it marketable (see product maturity ) should be carefully documented (see documentation ).
origin
The origins of business ideas are diverse, some examples are:
- Education
- Research and development
- Internet
- measure up
- Books and magazines
- to travel
- Idea generation methodologies
- Observation of everyday problems (idea → solution)
- creative ideas paired with courage and determination to implement them
See also
literature
Web links
- Moritz Bauer: Find a business idea : 3 steps to a successful business idea on derdigitaleunternehmer.de
- Find a good business idea and develop on arbeitdigital.de