Golden time

This article covers the Japanese television term Golden Time . For the novel, anime and manga series of the same name, see Golden Time (Light Novel) .

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The Golden Time ( Japanese ゴ ー ル デ ン ・ タ イ ム , gōruden taimu , dt. "Golden time"; or simply ゴ ー ル デ ン , gōruden ) denotes the prime time on Japanese television . It lasts from 7 p.m. to 10 p.m., an hour shorter than Japanese prime time , which runs until 11 p.m. So the golden time is a kind of super prime time . Golden time is the time when most viewers sit in front of the television in absolute numbers, so that at this time the most popular programs are on and the highest contributions are required for commercials .

The main reason why there is another differentiation in addition to prime time is probably that the long distances that commuters in Japan travel to school and work mean that some of them come home later (between 9 and 10) and accordingly is awake (and ready to watch TV) longer, while others (traditionally) go to bed at ten.

The most important (and most expensive) hour during Golden Time and throughout the week is the hour after 9 p.m. on Monday. It is called Getsuku ( 月 九 ; abbreviation of Monday + nine). During this time, especially new, expensive television series are launched. Anyone who appears on a Getsuku series is either a top performer or is well on the way to becoming one.

While Nihon TV was the market leader during the Golden Time in the Kantō region (Greater Tokyo) until 2003 , Fuji TV replaced it with programs such as Trivia no Izumi from 2004 to 2010 before Nihon TV took the title back in 2011.