Greenpeace magazine

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Greenpeace magazine
Greenpeace magazine logo.svg
description Ad-free environmental magazine
publishing company Greenpeace Media GmbH
First edition 1993
Frequency of publication bi-monthly
Editors-in-chief Michael Pauli
executive Director Michael Pauli
Web link greenpeace-magazin.de
ISSN (print) 1611-3462

The Greenpeace magazine is a bimonthly magazine. It appears in Greenpeace Media GmbH and is financed exclusively through sales revenues.

concept

In addition to the critical reporting on topics from politics and business, the focus is on the areas of environmental protection , human rights and social movements. In the interests of constructive journalism, possible solutions are shown, and there are services and handouts for consumers. The booklet itself is printed on recycled paper and without optical brighteners . The production is continuously CO 2 -neutral.

In addition to the print edition, the magazine is also available as an app for tablets and smartphones with additional features. Current reports appear daily on the greenpeace-magazin.de website. A newsletter is sent out once a week. The Greenpeace magazine has received multiple awards. In 1996 it received a Merit Award from the Art Directors Club New York , in 2006 a Lead Award Silver, the Hamburg Design Prize and in 2015 a Lead Award for its online presence.

Abolition of editorial independence

On June 8, 2018, Greenpeace appointed a new editor-in-chief to its magazine, apparently without warning. The long-time managing director and co-editor-in-chief of the magazine, Kerstin Leesch, was dismissed. Leesch's colleague in chief editor Kurt Stukenberg and an editor have resigned, freelance authors distanced themselves and withdrew articles. The management and editor-in-chief were replaced by the Greenpeace communications chief Michael Pauli. The fact that Pauli is now to be responsible for the Greenpeace magazine in addition to the members' magazine Greenpeace Nachrichten in personal union is considered a fall from grace by the editorial staff, which has so far been journalistically independent.

A few days before Leesch's dismissal, employees from Magazin and Greenpeace Media contacted the management of Greenpeace to prevent the change. In a letter it said: A new appointment to the management and chief editor from the ranks of the association would "seriously damage the editorial integrity and mean the end of Greenpeace magazine as a respected part of the journalistic German media landscape". Greenpeace managing director Sweelin Heuss then quickly created facts by expelling Leesch.

So far, the editorial team had been able to report in a journalistically balanced manner on topics on which Greenpeace had a clear position. The editors suspect that Greenpeace wanted to bind the magazine more closely to itself, after the previous editors-in-chief Stukenberg and Leesch recently wanted more distance from the NGO. Some now say: "This is the end of Greenpeace magazine".

The Greenpeace magazine comments on this as follows: The long-time managing director and co-editor-in-chief of the magazine, Kerstin Leesch, was dismissed at the beginning of June 2018 due to differences with Greenpeace eV. Shortly beforehand, Leesch's colleague in chief editor Kurt Stukenberg had asked Kerstin Leesch to terminate his contract. Management and editor-in-chief were taken over by the previous Greenpeace communications chief and journalist Michael Pauli. Pauli, like Jochen Schildt before and afterwards Kerstin Leesch, is managing director and editor-in-chief of the members' magazine Greenpeace Nachrichten as well as of the Greenpeace magazine. So the responsibilities haven't changed, they have remained the same. The editorial team remains thematically independent of Greenpeace, and this will not change either.

Projects

lie detector

Many companies practice greenwashing . From 2008 to 2011, the blog "Der Klima-Liegendetektor" published comments on selected cases of greenwashing in collaboration with Greenpeace magazine . The blog was awarded the 2008 German Environmental Aid Environment Media Prize.

The authors of the blog and Greenpeace magazine have not worked together since mid-2011 . By mid-2014, Greenpeace magazine published its own “lie detector” on its website. He also tried to point out distorted information, misleading or omitted connections.

Adbusting

Under the heading “No advertisement”, Greenpeace magazine publishes a satirically modified advertisement on the back of each issue.

The store

Greenpeace magazine also operates a department store online, a mail order business for environmentally and socially responsible products. The product range extends from seasonal products such as flower and plant seeds to woolen blankets from ecological German sheep breeding, solar products and adhesive tapes to stools made from barrique barrels and banner bags, which were previously used for Greenpeace. You can also get all the magazines and other in-house productions such as books, annual calendars, seasonal calendars for fruit and vegetables, postcards and guides from Greenpeace magazine in the department store.

The book “Die Biene. A declaration of love ”was awarded the German Design Award 2017, by the Stiftung Buchkunst as“ One of the most beautiful German books 2016 ”, by the TDC Type Directors Club Tokyo 2016 in the category“ Editorial / Book Design ”and by the TDC Type Directors Club New York in in the “Award for Typographic Excellence” category.

Subscription bonus mine clearance campaign

In addition to subscription rewards from the department store, Greenpeace magazine offers new readers the opportunity to have mines cleared. The magazine clears six square meters of minefield in Bosnia for every new subscription or subscription given away . The 80,000 square meter minefield on Fetten Berg near Sarajevo , a 240,000 square meter area behind a school in Sjenina Rijeka, another mountain near a school in Podzvizd, 100,000 square meters in the Una National Park, a 5,500 square meter forest near the village of Miloševac, were already able to do so , 140,500 square meters at the Trstenci dwarf school, 2,500 square meters in Pecigrad, 170,000 square meters at the children's village “Selo Mira” near Lukavac and 64,200 square meters on the banks of the Spreče (as of the end of 2016).

history

Until 1993 the Greenpeace magazine was part of the Greenpeace news . After the spin-off with the number 2/1993, however, the magazine is financially and editorially independent of the environmental organization Greenpeace e. V. The number of pages varies between 84 and 102 pages. In 2016, Greenpeace magazine sold around 85,000 copies, of which 80,000 were taken by subscribers. It does not contain any advertisements.

Stern TV and the "Lidl Deal"

Since July 2006, the Greenpeace magazine has been distributed by the food discounter Lidl , which caused astonishment, since Lidl did particularly poorly in a pesticide study by Greenpeace eV at the end of 2005. Another peculiarity of the supply contract was the circumvention of press wholesalers and thus Lidl's waiver of the usual right of return . Initially, Lidl's guaranteed purchase volume was 150,000 issues, which was more than half of the total circulation of the magazine. In the first and second quarters of 2007, Lidl continued to guarantee the purchase of 60,000 issues, which still corresponded to almost a third of the circulation sold.

In a second pesticide study by Greenpeace eV in February 2007, Lidl moved up from last to first place. The reporting magazine stern TV then reported in June 2007 on the peculiarities of the supply contract between Greenpeace magazine and Lidl and suspected that this "deal" had an impact on the positive test result. Greenpeace eV denied such a connection. After the show, Stern TV initiated another pesticide test, from which Lidl emerged as the test winner. Nevertheless, Greenpeace Media GmbH stopped selling the Greenpeace magazine at Lidl in mid-2007, and the number of copies sold then fell to 120,000 copies.

Book publications

  • Greenpeace Magazin (Ed.): Cooking diaries . 1st edition. Hamburg 2017, ISBN 978-3-944222-07-3 .
  • Greenpeace Magazin (Ed.): Textile Primer 5 . Hamburg 2016, ISBN 978-3-944222-05-9 .
  • Greenpeace magazine (ed.): The bee. A declaration of love . 1st edition. Hamburg 2015, ISBN 978-3-944222-03-5 .
  • Greenpeace Magazin (Ed.): Do something! 77 tips for a better world . Hamburg 2011, ISBN 978-3-9811689-7-6 (out of print).
  • Greenpeace Magazin (Ed.): The NGO Handbook: Non Governmental Organizations . 1st edition. Hamburg 2007, ISBN 978-3-9811689-0-7 (out of print).
  • Gero Günther: Jens, Lotti and the sheep . Ed .: Greenpeace Magazin. Hamburg 2009, ISBN 978-3-9811689-4-5 (out of print).

Web links

Individual evidence

  1. ↑ David Denk: Air Pollution . In: sueddeutsche.de . June 19, 2018, ISSN  0174-4917 ( sueddeutsche.de [accessed July 18, 2018]).
  2. ^ Anne Fromm: "Greenpeace Magazin": New boss, new line? In: The daily newspaper: taz . June 13, 2018, ISSN  0931-9085 ( taz.de [accessed July 18, 2018]).
  3. ↑ The climate lie detector
  4. ↑ DUH Environment Media Prize: Prize Winners 2008 ( Memento from December 14, 2008 in the Internet Archive )
  5. ↑ Does the climate lie detector have to switch off? ( Memento from November 15, 2012 in the Internet Archive )
  6. ^ Lie detector ( Memento from July 8, 2014 in the Internet Archive )
  7. ↑ Example for "No display"
  8. ↑ Our mine clearance operation - How it all began. Greenpeace Magazine, accessed February 16, 2017 .
  9. ↑ Kurt Stukenberg, new co-editor-in-chief of "Greenpeace Magazin": "You have to name the grievances, but also show the bright spots" , kress.de, June 1, 2016
  10. ↑ a b Volker Hollmichel: Now new at Lidl: Greenpeace. taz, July 10, 2006, accessed August 4, 2009 .
  11. ↑ Lidl sponsors the "Greenpeace Magazin". Focus, June 14, 2007, accessed August 4, 2009 .
  12. ^ Information community to determine the distribution of advertising media eV (IVW) - Downloads
  13. ↑ Greenpeace is not for sale. Archived from the original on August 10, 2007 ; accessed on February 16, 2017 .
  14. ↑ Greenpeace magazine no longer with Lidl in the future. Archived from the original on July 5, 2007 ; accessed on February 16, 2017 .