Guaraná (soft drink)

Guaraná is a soft drink from Brazil and Paraguay that was originally made from the fruit of the same name . In the meantime, the drinks usually only contain traces of guaraná, the taste and the typical color are achieved by adding artificial or nature-identical aromas and colors.

history

Guaraná has been known to the Indians in the Amazon for centuries. The peeled and dried seeds are ground to a light brown powder, suspended in water and drunk sweetened with honey.

The Brazilian physician Luís Pereira Barreto was the first to scientifically investigate the effects of the guaraná fruit on the human body and in 1905 developed a process for the production of a guaraná syrup, which is now used to produce the caffeinated soft drink.

The Guaraná of the current market leader AmBev Guaraná Antarctica was introduced on the Brazilian market in 1921, Coca-Cola only started marketing Kuat in 1998. The market share of Guaraná Antarctica was 8.7% in 2000, Coca-Cola with its competitor Kuat at 3.2%.

distribution

Guaraná makes up over a quarter of all soft drinks sold in Brazil (the third largest soft drink market in the world). Guaraná is also common in Portugal.

Brands

Guaranade (Guaranade eK)
Dolly (dolly)
Guaraná Antarctica ( AmBev )
Guaraná Jesus (The Coca-Cola Company)
Guaraná Pureza (Bebidas Leonardo Sell)
Guaraná Vencetex (Vencetex)
Kuat ( The Coca-Cola Company )
Fanta ( The Coca-Cola Company )
Kicos (Roisdorfer Mineralquellen GmbH & Co. KG)
Lambada (Monolith GmbH)

Individual evidence

↑ José Eduardo de Oliveira Bruno: Luiz Pereira Barretto. (No longer available online.) In: www.sbhm.org.br. Sociedade Brasileira da História da Medicina (= the Brazilian Society for the History of Medicine), archived from the original on August 4, 2010 ; Retrieved April 9, 2018 (Portuguese).
^ Guaraná Antarctica. Manufacturer site. (No longer available online.) In: www.guaranaantarctica.com.br. Archived from the original on March 9, 2010 ; Retrieved April 9, 2018 (Portuguese).
^ The Battle of Guaraná - underconsideration.com , accessed June 30, 2010.
↑ Brazil: Coca Cola's Kuat guarana brand increases market share ( memento of September 24, 2015 in the Internet Archive ), March 21, 2000, accessed June 30, 2010.
↑ Matt Moffett and Nikhil Deogun, The Wall Street Journal : Guarana's potent reputation makes consumers drink it up . Standard Times. Retrieved December 11, 2009.
↑ Guarana drinks arrive in Portugal

[1] José Eduardo de Oliveira Bruno: Luiz Pereira Barretto. (No longer available online.) In: www.sbhm.org.br. Sociedade Brasileira da História da Medicina (= the Brazilian Society for the History of Medicine), archived from the original on August 4, 2010 ; Retrieved April 9, 2018 (Portuguese).

[antarcticag-2] Guaraná Antarctica. Manufacturer site. (No longer available online.) In: www.guaranaantarctica.com.br. Archived from the original on March 9, 2010 ; Retrieved April 9, 2018 (Portuguese).

[3] The Battle of Guaraná - underconsideration.com , accessed June 30, 2010.

[4] Brazil: Coca Cola's Kuat guarana brand increases market share ( memento of September 24, 2015 in the Internet Archive ), March 21, 2000, accessed June 30, 2010.

[5] Matt Moffett and Nikhil Deogun, The Wall Street Journal : Guarana's potent reputation makes consumers drink it up . Standard Times. Retrieved December 11, 2009.

[6] Guarana drinks arrive in Portugal