Hans Bauer (economist)

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Hans H. Bauer (* 1947 ) is a former German professor for business administration and marketing .

Career

Bauer studied from 1969 to 1973 at the Friedrich-Alexander-Universität Erlangen-Nürnberg . From 1973 to 1980 he was research assistant to Erwin Dichtl , with whom he received his doctorate in 1979 at the University of Mannheim . His habilitation took place there in 1986. From 1987 to 1993 he held the chair for general business administration, especially marketing, at WHU - Otto Beisheim School of Management . In September 1993 he moved back to Mannheim, where he was Dean of the Faculty of Business Administration from 2006 to 2010.

Plagiarism affair

In mid-February 2013, the Dean's Office of the Faculty of Business Administration was asked by a student to respond to an essay in an article by Bauer et al. published anthology. This essay was mostly about the student's master's thesis, who was not named as the author. Instead, the name of a former doctoral student appeared as a co-author, who, as it later turned out, had no significant role in the essay in question. The Dean's Office of the Faculty of Business Administration checked the documents submitted to it by the injured person and passed them on to the university ombudsperson on March 1, 2013 due to the urgent suspicion of plagiarism. The Standing Commission of the University of Mannheim then charged all those involved with scientific misconduct. Disciplinary proceedings against Bauer were not considered warranted as he was already retired. In contrast to his two willful employees, he was accused of gross negligence.

Fonts (selection)

  • Hans H. Bauer: The decision of the trade about the inclusion of new products - A behavioral analysis . 1980, ISBN 978-3-428-04702-4 .
  • Hans H. Bauer: Market definition: conception and problematic of approaches and methods for the definition and structuring of markets with special consideration of marketing-theoretical processes . 1989, ISBN 978-3-428-46528-6 .
  • Wolfgang Müller, Hans H. Bauer: Recognize and secure competitive advantages. Experience reports from marketing practice . 1994, ISBN 978-3-472-01959-6 .
  • Hans H. Bauer, Hermann Diller: Ways of Marketing, commemorative publication for Erwin Dichtl's 60th birthday . 1995, ISBN 978-3-428-08249-0 .
  • Hans H. Bauer, Erwin Dichtl, Andreas Herrmann: Automotive market research, benefit orientation of car manufacturers . 1996, ISBN 978-3-8006-2010-4 .
  • Hans H. Bauer, Jürgen Rösger, Marcus M. Neumann: Consumer behavior on the Internet - Scientific findings on buyer behavior in virtual environments . 2004, ISBN 978-3-8006-3034-9 .
  • Hans H. Bauer, Frank Huber: Strategies and trends in retail management . 2004, ISBN 978-3-8006-3104-9 .
  • Maik Hammerschmidt, Gregor Stokburger, Hans H. Bauer: Marketing Performance: Measure - Analyze - Optimize . 2006, ISBN 3-409-12728-3 .
  • Hans H. Bauer, Marcus M. Neumann, Anja Schüle: Consumer Confidence: Concepts and Applications for Sustainable Customer Loyalty Management . 2006, ISBN 978-3-8006-3317-3 .
  • Hans H. Bauer, Matthias State, Maik Hammerschmidt: Marketing efficiency: measurement and control with the DEA - concept and use in practice . 2006, ISBN 978-3-8006-3285-5 .
  • Hans H. Bauer, Frank Huber, Carmen-Maria Albrecht: Success factors in brand management: Know-how from research and management . 2007, ISBN 978-3-8006-3463-7 .
  • Maik Hammerschmidt, Hans H. Bauer, Malcom McDonald: Marketing Plans: An Introduction to Practical Application . 2008, ISBN 978-3-8274-1849-4 .
  • Hans H. Bauer, Dirk Große-Leege, Jürgen Rösger: Interactive Marketing in Web 2.0+ . 2008, ISBN 978-3-8006-3406-4 .
  • Hans H. Bauer, Thorsten Dirks, Melchior Bryant: Success factors in mobile marketing . 2008, ISBN 978-3-540-85295-7 .
  • Hans H. Bauer, Daniel Heinrich, Michael Samak: Experience communication: Success factors for marketing practice . 2012, ISBN 3-642-21132-1 .
  • Hans H. Bauer, Jürgen Rösger, Boris Toma: Social Media and Brand Community Marketing - Basics, Strategies and Success Concepts from Practice . 2013, ISBN 3-8006-4202-6 .

Web links

Footnotes

  1. ↑ Academic career ( memento from February 28, 2009 in the Internet Archive )
  2. ↑ a b Jan Mallien: University condemns scientific misconduct
  3. ↑ Allegations of scientific misconduct in the Marketing area
  4. ↑ Jan Mallien: Plagiarism case shakes elite university
  5. ↑ Scientific misconduct in the former chair of Professor Bauer at the University of Mannheim cleared up ( memento of the original from July 5, 2013 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.uni-mannheim.de
personal data
SURNAME Bauer, Hans
ALTERNATIVE NAMES Bauer, Hans H.
BRIEF DESCRIPTION German economist and university professor for marketing
DATE OF BIRTH 1947