Harz + heather

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Harz + heather
Branch Consumer fair
Place of issue Braunschweig
First exhibition 1949
Last exhibition
date 27 Sep 2008 to
Oct. 5, 2008
Visitors 67,000
Exhibition space 30,000 m²

Harz + Heide (in 2008: Braunschweig-Messe ) was an annual consumer fair that took place in Braunschweig around the time of Ascension Day until 2007 . In 2008 the fair opened its doors for the last time in autumn. With over 500 exhibitors and 30,000 m² of exhibition space in 19 temporary halls, the regional fair was one of the largest events in the city and region of Braunschweig . From 1952 to 2008, the organizer was AFAG Messen und Messen GmbH.

history

The first exhibition took place from April 30th to May 15th, 1949 on the occasion of the 50th anniversary of the municipal transport association. The first exhibition was held on a site behind the Kant University . In the following years the exhibition took place irregularly under the name "Between Harz and Heide". The exhibition spaces also changed repeatedly. In 1957 and 1961 the Franzsche Feld and in 1967, for the 11th exhibition, the old station area was used. In the 1970s the name changed to "Harz + Heide".

The 17th exhibition in 1978 achieved a record result with 18,200 m² of exhibition space in 18 halls, 8,000 m² of open space and more than 115,000 visitors. The exhibition took place at the Braunschweig exhibition center on "Theodor-Heuss-Straße", where it took place annually until 2008.

Restructuring and ending

Due to the sharp drop in visitor numbers - a decrease of 10% compared to 2006/2007 - it was decided to redesign the fair and to reschedule the date. In 2008 this fair took place once in autumn from September 27th to October 5th under the name Braunschweig-Messe between Harz and Heide . A total of 67,000 visitors meant a new negative record for the fair. Due to the economic situation and disputes with the city of Braunschweig as well as falling visitor numbers, the organizer decided in January 2009 to discontinue the fair.

Exhibition offer

The focus of the regional fair "Harz + Heide" was on the areas of home ownership, leisure & hobbies and business. Furthermore, public institutions of the city, the special purpose association for the greater Braunschweig area and the media took part. The fair offered a mixture of theme parks, action areas and events.

  • Own home : The focus on owning a home included exhibitions from the areas of construction, expansion and energy technology. Tool and machine exhibitors and exhibitors for technical hobby and DIY equipment were also regularly represented. Another important part of this focus was furniture and interior design as well as handicrafts.
  • Leisure and hobbies : The focus on leisure and hobbies included the areas of food and beverages, sports and hobbies, tourism as well as fashion and arts and crafts.
  • Business : The focus on business dealt with the service and consulting sector, training and education as well as communication technology.

Individual evidence

  1. Stadtarchiv 1978 ( Memento of the original from September 30, 2007 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.braunschweig.de
  2. Trade fair with a minus record - concept should be put to the test
  3. Braunschweig-Messe: AFAG terminates contract  ( page can no longer be accessed , search in web archivesInfo: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.messeundmarketing.de  
  4. Sealed for the traditional "Harz & Heide" fair

Coordinates: 52 ° 14 ′ 48.7 ″  N , 10 ° 31 ′ 7.5 ″  E