Haul video
A haul video is an online video that is published by private individuals on Internet video portals such as YouTube . In these videos, people introduce recently purchased cosmetics and clothing, often including fashion accessories. They describe the purchased products, origin, price and often embed this in a small experience report that came about around the shopping experience. In addition to fashion haul, there are also food haul videos in which groceries that have just been purchased are presented.
Derived from the English haul for “catch”, “yield” or “fish haul ”, these videos are therefore modern forms of displaying “captured” consumer goods. Some people not only explain the products they have bought and their origin in haul videos. You put yourself in the public eye in order to gain a certain degree of awareness within the online community and friends and to receive feedback about the presented products and about yourself via the comment functions that are usual in the online platforms. Similar to unboxing videos by technology enthusiasts, especially early adopters , the haul videos therefore form a female, cosmetic product-fixated counterpart to the technology-loving and rather male-dominated geek community.
Most of the haul videos in the well-known Internet video portals come from English-speaking countries. Haul videos are primarily produced privately and not explicitly as advertising messages from the companies whose products are described therein; nevertheless, some of the "haulers" are paid officially or clandestinely by companies or freely supplied with the products to be discussed. Other “haulers” are financed through the YouTube partner program, which displays advertisements in the uploaded videos. Mainly, however, haul videos are private experience reports that convey a certain credibility with the online community through the personal and domestic atmosphere. The products presented therein are discussed within the community. This is usually followed by tips and tricks about the product itself, its usefulness and quality, as well as its best possible use.
Individual evidence
- ↑ Mitch Joel: "Kids and the mall haul: It's more than geeks baring gifts" ( Memento of the original from July 26, 2010 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , in: Montrealgazette.com , May 13, 2010. Retrieved July 31, 2010.
- ^ Abigail Pesta: Get to Know: YouTube Shopping Stars. In: marieclaire.com. Retrieved July 30, 2010 .
- ^ A b Tricia Romano: Look What I Bought (or Got Free). In: nytimes.com. May 5, 2010, accessed July 30, 2010 .
- ↑ Eric Noll: Girls Gone Viral: Online Fame From Shopping. In: abcnews.go.com. March 21, 2010, accessed July 30, 2010 .
