Head & Shoulders
Head & Shoulders (also Head'n Shoulders) is one of Procter & Gamble held brand under which the company in particular shampoo against dandruff markets.
history
Procter & Gamble researchers decided in 1950 to develop a new anti-dandruff shampoo because the products available at the time did not help against scalp problems. For almost a decade a new substance was sought and the active ingredient zinc pyrithione was finally selected. Products under the Head & Shoulders brand name were first introduced to the US market in 1961.
The name refers to the English idiom to be head and shoulders above somebody "to be superior to someone as high as a tower" (e.g. Head and shoulders, he's the best guitar player I know. ).
Products
Unlike other shampoos, there were relatively few variations by Head & Shoulders until the late 1990s. Today there are over ten different types of this shampoo that are said to be suitable for different hair types. There is a separate section for men and women, but the one for women was only introduced in 2019 under the name “Suprême”.
Active ingredient
A study carried out by the Medical Center of the University of Liège showed that the active ingredient zinc pyrithione is somewhat less effective than the active ingredient ketoconazole in some competing products in the treatment of dandruff.
marketing
- At the end of the film Evolution , product placement for the brand is offensive .
- The soccer player Mats Hummels has been engaged as the brand's testimonial since the beginning of 2013 . Before that, Sebastian Vettel and Michael Phelps were in commercials for Head & Shoulders.
- Head & Shoulders has been a partner of FC Bayern Munich since the beginning of 2019 , with players like Robert Lewandowski , Corentin Tolisso and David Alaba promoting the shampoo in short spots.
- On June 14, 2019, the YouTube channel “Breaking Lab” published a video under the moderator at the time, Philip Häusser . a. was a guest at the laboratories of Head & Shoulders Germany in Schwalbach am Taunus .
- Since 2019, the new division "Suprême" has been advertised with the tennis player Angelique Kerber .
Web links
Individual evidence
- ↑ Trademark entries at the DPMA for HEAD & SHOULDERS and HEAD'n SHOULDERS .
- ↑ dict.cc: to be head and shoulders above somebody
- ↑ C. Piérard-Franchimont et al. (2002): A multicenter randomized trial of ketoconazole 2% and zinc pyrithione 1% shampoos in severe dandruff and seborrheic dermatitis. In: Skin Pharmacology and Applied Skin Physiology . 15 (6): 434-441, PMID 12476017 .
- ↑ Jessica Mulch: Spot premiere: Mats Hummel's first appearance for Head & Shoulders , Horizont.net, January 16, 2013.
- ↑ Partnership with FC Bayern. Retrieved April 17, 2020 .
- ↑ Link to the partnership with Kerber. Retrieved April 17, 2020 .