Home staging
Home staging is the professional adaptation of rooms in an apartment or entire real estate for sales promotion. This adaptation includes the targeted use of furniture, color, light, wall and floor design. Buildings that are prepared for sale with home staging are also called sets, following the creation of illusions in the film industry.
Surveys of US real estate agents have shown that this can cut sales times by a third to half and raise sales prices by 10–15%.
philosophy
Home staging is a mix of sales technique and interior design with the goal of selling a house or condo in a shorter period of time and with more proceeds than conventional methods. We try to give the property a flair that appeals to the widest possible range of potential buyers.
The first step is to optimize the first impression , remove any clutter, "clear out" the apartment and clean it thoroughly. Then dominant pieces of furniture are removed and stored, and direct measures are taken that flatter the eye of the future buyer. You should enable him to start setting up his own furniture as soon as he enters the respective room. For this reason, personal belongings of the current apartment owner are only used as an accessory and not for the comfort of the same.
history
Home staging has been used in the US since the 1970s. Since the 1990s, home staging has developed as a separate operating and business area for designers and interior architects . In the last few years, home staging has also become more popular in other countries. a. Sweden and Great Britain have become popular, where it is also called property presentation or property styling . In Germany there has been a professional association for home staging service providers with the "German Society for Home Staging and Redesign" (DGHR eV) since 2010, which aims to increase awareness of the industry.
The first home staging agency was opened in Hamburg in 2006. Around 200 homestagers are now working nationwide, primarily in large cities and metropolitan areas.
See also
literature
- Barb Black, Mary Sea Oat Sears: HOME STAGING. The winning way to sell your house for more money . John Wiley & Sons, New York City 2006, ISBN 0-471-76096-X .
- Iris Houghton, Tina Humburg, Wiebke Rieck: HOME STAGING. How to make people fall in love with real estate . Blottner Verlag, Taunusstein 2019, ISBN 978-3-89367-157-1 .
Individual evidence
- ↑ rp-online.de ( Memento of the original from May 21, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b c immowelt.de
- ↑ dghr-info.de ( Memento of the original from January 28, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
