Hommingberger cheetah trout

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Hommingberger Gepardenforelle is a search term with which the computer magazine c't announced a search engine optimization competition in April 2005 . The aim was to get the best position in the search engines Google , Yahoo , MSN and Seekport on the two deadlines of May 15 and December 15, 2005 at 11:00 am . This should provide insight into the ranking mechanisms of the search services and current optimization trends - legitimate as well as undesirable.

The competition

The term “Hommingberger cheetah trout” was chosen because there is neither a place in Hommingberg nor a cheetah trout and so the search engines did not return any hits before the start of the competition. Models were the English term Nigritude ultramarine and the experimental setup of schnitzel with potato salad .

The first announcement was made by the editors of heise- Verlag on April 16, 2005 at around 1 p.m. and was soon commented on by several weblogs. The site set up by the heise editorial team was out of competition. Heise published a report with an interim balance on each of the two reference dates.

Strategies

The strategies for winning the competition were many. So were blogs and Web sites built, links exchanged, published press releases and a poetry slam contest invented. Websites with high quality content were particularly successful. Established websites that were able to profitably use their already high level of awareness were among the first places. Others posted stories (necessarily made up) on their websites, including illustrated sightings, breeding successes , videos and webcams. Web pages with the target terms in the domain were preferred by search engines. Many participants have focused on exchanging links and backlinks . That was a moderately successful strategy unless there was a lot of engaging content. The attention of the media and internet users had become so important for some companies that even paid advertisements appeared in Google Adwords and others offered money for backlinks.

development

Just a few days after the start of the competition, the number of hits returned by the search engines for the search term “Hommingberger Gepardenforelle” increased sharply. From an initial 100,000 hits after a few days, Google delivered up to 3.8 million hits in the course of the competition:

Graphic representation of the development
Representation of the number as a percentage of the respective maximum number
Maximum values ​​highlighted in yellow
date Google Yahoo MSN / Bing Seekport
April 18, 2005 00000979 00000752 00000730 00000002
April 19, 2005 00104,000 00018,900 00041,023 00000057
April 20, 2005 00143,000 00213,000 00046,930 00000057
April 21, 2005 00202,000 00341,000 00019,755 00000057
April 25, 2005 00568,000 00234,000 00088.012 00000382
May 1, 2005 01,020,000 00423,000 00026,062 00044,022
May 3, 2005 01,140,000 00461,000 00028,109 00051,287
May 10, 2005 01,122,000 00549,000 00030,296 00079.216
May 15, 2005 02,960,000 00512,000 00032,715 00065,648
May 20, 2005 02,070,000 00699,000 00186,894 00084,790
May 28, 2005 01,420,000 01,190,000 00032,830 00102,985
June 3, 2005 01,800,000 00920,000 00166.496 00103.211
June 14, 2005 01,270,000 00423,000 00033,593 00096,566
June 23, 2005 01,280,000 00466,000 00044.114 00111,943
July 7, 2005 01,410,000 00454,000 00051,800 00118,671
July 30, 2005 01,620,000 00555,000 00051,746 00119.283
August 23, 2005 01,600,000 01,280,000 00050,469 00106,432
August 29, 2005 01,530,000 01,250,000 00050,677 00096.257
September 18, 2005 03,740,000 01,200,000 00046,616 00094,928
September 20, 2005 03,820,000 01,130,000 00052,813 00094,884
October 30, 2005 03,570,000 00955,000 00052.223 000095,329
December 12, 2005 03,070,000 00801,000 00067,820 00096.263
January 12, 2006 02,020,000 00631,000 00055,486 00119,584
February 2, 2006 02,160,000 00657,000 00054,883 00115,880
March 27, 2006 01,830,000 00459,000 00044,241 00105,627
May 14, 2006 00848,000 00298,000 00034,728 00077,219
August 6, 2006 01,050,000 00381,000 00027,558 00074,791
October 18, 2006 00613,000 00351,000 00000 923 00070,517
June 28, 2007 00344,000 00105,000 00039,175 00024,658
July 17, 2007 00324,000 00114,000 00041,504 00026,270
November 20, 2007 00156,000 00219,000 00070,400 00026,237
February 7, 2008 00012,600 00359,000 00065,000 00025.003
April 4, 2008 00144,000 00350,000 00056,400 00024,233
July 27, 2008 00133,000 00389,000 00067,600 00022,493
September 11, 2008 00136,000 00330,000 00067,600 00020,930
January 19, 2009 00155,000 00324,000 00054,100 00018,514
April 8, 2012 00059,600 00018,300 00017,200 set
June 27, 2014 00022,900 000 9,910 000 9,430 set
February 18, 2016 00014,100 000 11,700 000 11,700 set
March 12, 2017 00011,500 000 11,300 000 11,200 set
4th November 2019 0006,590 000 17,000 00017,000 set

These values ​​were determined around 1 p.m., as the competition started at this time. It should be noted, however, that these hit numbers are often imprecise, especially when the numbers are large. As of April 25, 2005, the Hommingberger cheetah trout had more hits than the search terms trout (520,000 hits on Google) or cheetah (322,000 hits). In the representation of the number of search results as a percentage of the maximum numbers, a comparison of the search engines with each other is possible.

Yahoo has been using Bing's search since 2009, which has brought the number of results the same.

Official final result of December 15, 2005

Google
  1. www.hommingberger-gepardenforelle.de
  2. www.hommingberger-gepardenforelle.net
  3. de.wikipedia.org/wiki/Hommingberger_Gepardenforelle
  4. www.hommingberger-gepardenforelle-page.de
  5. www.heise.de/newsticker/meldung/58647
  6. www.hommingberger-gepardenforelle-blog.de
  7. www.informationsarchiv.com/webkatalog/Hommingberger-Gepardenforelle/60967.shtml
  8. www.kde.cs.uni-kassel.de/lehre/ss2005/googlespam
  9. hommingberger-gepardenforelle.zielbewusst.de
  10. www.danielgal.de/hommingberger-gepardenforelle/hommingberger-gepardenforelle.html
Yahoo
  1. hommingberger-gepardenforelle.zielbewusst.de
  2. de.wikipedia.org/wiki/Hommingberger_Gepardenforelle
  3. www.funana.de/hommingberger-gepardenforelle-news.html
  4. www.ranking-check.de/gepardenforellen/_hommingberger-forelle_.html
  5. www.danielgal.de/hommingberger-gepardenforelle/hommingberger-gepardenforelle.html
  6. hommingberger.auctionant.de
  7. gepardenforelle.terrikay.de
  8. www.kde.cs.uni-kassel.de/lehre/ss2005/googlespam
  9. hommingberger-gepardenforelle.malkusch.de
  10. hommingbergergepardenforelle.blogspot.com
MSN
  1. www.hommingberger2gepardenforelle.de/?Hommingberger%20Gepardenforelle
  2. hommingberger-gepardenforelle.malkusch.de
  3. www.hommingberg-gepardenforelle.de
  4. www.hommingberger-gepardenforelle-0.info/_Hommingberger_Gepardenforelle_.html
  5. www.hbgf.de
  6. www.hommingberger-gepardenforelle.de
  7. www.hommingberger0gepardenforelle.de/?Hommingberger%20Gepardenforelle
  8. gepardenforelle.nophia.de
  9. expected
  10. www.estivo.de/?hommingberger-gepardenforelle
Seekport
  1. www.heise.de/ct/SEO-Wettbewerb
  2. www.hommingberger-gepardenforelle.de
  3. de.wikipedia.org/wiki/Hommingberger_Gepardenforelle
  4. www.gepardenforelle-hommingberger-gepardenforelle.de
  5. www.hommingberger-gepardenforelle-fisch.de
  6. gepardenforelle.nophia.de
  7. hommingbergergepardenforelle.blogspot.com
  8. www.funana.de/hommingberger-gepardenforelle-news.html
  9. www.lenz-online.de/hommingberger-gepardenforelle
  10. www.hommingberger-gepardenforelle.net

Works of art

Many of the posted pages see themselves as independent works of art. The term led to fictional articles in archaeological, biological, social, culinary, and other fields. There were, for example, image creations, stories, reports, reports, grotesques and satires.

Web links

Individual evidence

  1. ↑ Jo Bager: Newcomers. Prepare websites with the Internet Business Promoter for search engines. In: c't 9/2005, 158-163. ISSN  0724-8679
  2. ↑ Jo Bager: Turbolift into the unknown. Manipulation meshes in search engines. In: c't 5/2005, 164-167. ISSN  0724-8679
  3. ^ Jo Bager, Jan Becker-Fochler: Big fish. Second round of the c't search engine optimization competition. In: c't 1/2006, 76-79. ISSN  0724-8679
  4. ^ A b c Daniel Berger: First at Google. How Google dictates the rules for search engine optimization. In: c't 19/2016, 82-85. ISSN  0724-8679
  5. ↑ www.hommingberger-gepardenforelle.de
  6. ↑ Panagiotis Kolokythas: Yahoo will use Microsoft's Bing in the future. In: PCwelt.de. July 29, 2009, accessed November 4, 2019 (German).