Honor (brand)

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Honor (proper spelling: HONOR) is a smartphone brand of the Chinese Huawei group. As part of the two-brand strategy of the Huawei Consumer Business Group, Honor offers smartphones aimed at young consumers, but also sells tablet computers , notebooks and wearables . George Zhao has been Honor's global president since 2016, and Eva Wimmers is the brand's European president and global vice president.

History and business model

Honor 4X (2015)

Honor was founded in 2013.

Honor began its international expansion in April 2014 with the launch of the Honor 3C in Malaysia, followed by the launch of the Honor 6 in Europe in October. By June 2015, the brand was represented in 74 countries, including Europe, India and Japan.

In July 2015, Honor released the Honor 7 and announced in October of that year that it would increase its sales to $ 5 billion (double the previous year).

Since 2016 Honor has been selling its products mainly online via its own websites and via external online dealers. Some Honor products are available in physical stores in select markets. This sales strategy is also used by manufacturers such as Xiaomi and OnePlus .

With the introduction of Huawei's Honor 5X at the Consumer Electronics Show (CES) in January 2016, Honor made its debut in the United States. Originally, this smartphone could only be purchased online. The Honor 5X was later offered by Huawei in selected stores.

In August 2016, the American tech blog Recode reported that Honor had sold over 60 million products, generating over $ 8.4 billion in revenue.

In December 2016, Honor presented the Honor Magic, which was launched on the eve of the brand's third birthday. The smartphone was equipped with artificial intelligence software that could use “intelligent interactive functions” based on user data.

In January 2017, Honor announced at CES that the Honor 6X, previously only available in China, would now be available in thirteen additional countries, including the United States. The smartphone received the “Best of CES 2017” award from several technology publications, including Android Authority, Digital Trends, Slash Gear and Talk Android.

The smartphone known in China as Honor V9 was launched in April 2017 as Honor 8 Pro.

The Honor 9 came out in June 2017 and shipped a million devices within the first month.

The Honor 10 was released in August 2018 and was named "EISA Lifestyle Smartphone 2018-2019". It has been hailed as "the perfect choice for even the most discerning younger user".

In September 2018, the Honor 8X and Honor 8X Max were launched in China. In the same month, the Honor Play was named “Best of IFA 2018” by Top Tier Global Media.

The Honor View 20 was presented in December 2018.

In January 2019, the Honor 10 Lite was launched with an AI-supported front camera with 24 megapixels. In the same month the HONOR View 20 was introduced.

In May 2019, the Honor 20 series came out. The smartphone received three awards from Android Authority, Android Police and Android Headline.

In October 2019, the Honor 9X series was introduced with a 48 megapixel main camera, an 8 megapixel wide-angle camera and a 2 megapixel depth sensor. The series has a pop-up selfie camera.

In December 2019, the Honor V30 series came out. Among other things, they offer 5G support, high battery power and triple-lens rear cameras.

In March 2020, the brand's first notebook came out with the Magicbook 14.

Products

The company offers smartphones with Android and the EMUI user interface , tablet computers, notebooks and wearables.

Web links

Commons : Honor (brand)  - collection of images, videos and audio files

credentials

  1. ↑ a b c Huawei’s Honor Brand Adds Brick-And-Mortar Sales. In: TWICE. June 15, 2016, Retrieved February 17, 2020 (American English).
  2. ↑ Huawei appoints Eva Wimmers as president of Honor brand in Europe. In: PCR. Retrieved February 17, 2020 (UK English).
  3. ↑ Huawei's Honor brand challenges Xiaomi with 3X and 3C low-cost phones. In: Engadget. Retrieved February 17, 2020 .
  4. ↑ a b Telecom News. In: ETTelecom.com. Latest Telecom Industry News, Information and Update: ET Telecom, accessed February 17, 2020 .
  5. ^ Honor (brand). In: wikimili.com. Retrieved February 17, 2020 .
  6. ↑ Huawei tries something new, relaunches the Honor 6 smartphone without the Huawei name. In: www.digitaltrends.com. October 29, 2014, accessed February 17, 2020 .
  7. ↑ Michael Kan: Huawei's Honor brand strives to become global. In: CIO. June 30, 2015, accessed February 17, 2020 .
  8. ^ Danish Khan: Huawei planning to make smartphones in India. In: The Economic Times . October 10, 2015, accessed February 17, 2020 .
  9. ↑ a b Andy Boxall: Huawei Honor 7 review: Huawei's Honor 7 has good looks, but no game. In: www.digitaltrends.com. January 13, 2016, accessed February 17, 2020 .
  10. ↑ Tomos Ellis: Honor 4X Review. In: TechRadar. June 4, 2015, accessed February 17, 2020 .
  11. ↑ Kyle Nofuente: Huawei Mate 8 And Honor 5X Debuting In US At CES 2016: Report. In: Tech Times. December 18, 2015, accessed February 17, 2020 .
  12. ^ Ina Fried: Despite its tiny US market share, China's Huawei is launching a second brand here. In: Vox. August 16, 2016, accessed on February 17, 2020 .
  13. ↑ With the wave of a magic wand, Huawei unveils the AI-powered Honor Magic. In: www.digitaltrends.com. December 16, 2016, accessed February 17, 2020 .
  14. ↑ Honor Magic - Full phone specifications. In: www.gsmarena.com. Retrieved February 17, 2020 .
  15. ↑ CES 2017: Huawei announces global launch of Honor 6x, priced at $ 249- Technology News, Firstpost. In: Tech2. January 5, 2017, accessed February 17, 2020 .
  16. ↑ Victoria Woollaston: Honor unveils a £ 225 handset with a two-day battery life. In: Wired UK. January 3, 2017, accessed February 17, 2020 .
  17. ↑ Best of CES 2017: the most impressive products from the show. In: Android Authority. January 10, 2017, accessed February 17, 2020 (American English).
  18. ↑ Interview with Honor VP Zack Zhang at CES 2017. In: Android Authority. January 10, 2017, accessed February 17, 2020 (American English).
  19. ↑ Digital Trends Top Tech of CES 2017 Award Winners. In: www.digitaltrends.com. Retrieved February 17, 2020 .
  20. ↑ The Best of CES 2017. In: SlashGear. January 8, 2017, Retrieved February 17, 2020 (American English).
  21. ↑ Talk Android Best of CES 2017 Awards. In: TalkAndroid.com. Retrieved February 17, 2020 (American English).
  22. ↑ Tom Warren: The Honor 8 Pro is a Huawei P10 with stronger specs and a smaller price. In: The Verge. April 5, 2017, accessed February 17, 2020 .
  23. ↑ Honor 8 Pro - Full phone specifications. In: www.gsmarena.com. Retrieved February 17, 2020 .
  24. ↑ Micah Singleton: The Honor 9 is now available in Europe. In: The Verge . June 27, 2017, accessed February 17, 2020 .
  25. ↑ This is how many Honor 9 units have been sold so far. In: Android Authority. July 13, 2017, accessed February 17, 2020 (American English).
  26. ↑ Over 1 Million Honor 9 Units Sold Within First Month. In: Android Headlines. July 11, 2017, accessed February 17, 2020 (American English).
  27. ↑ Honor 10 named 'EISA Lifestyle Smartphone 2018 - 2019'. In: www.prnewswire.com. Retrieved February 17, 2020 .
  28. ↑ Honor 8X wins 'Discipline Product' award at iF Awards 2019. In: TechJuice. March 11, 2019, accessed February 17, 2020 (American English).
  29. ↑ Honor Play Named "Best of IFA 2018" by Global Top-Tier Media. In: www.prnewswire.com. Retrieved February 17, 2020 .
  30. ↑ HONOR View20 with Three World-First Technologies Announced. In: DATAQUEST. December 10, 2018, accessed February 17, 2020 (American English).
  31. ^ Honor 10 Lite launched in India; check out price, specifications. In: www.businesstoday.in. Retrieved February 17, 2020 .
  32. ↑ Honor View 20 global launch today; check out price, specifications. In: www.businesstoday.in. Retrieved February 17, 2020 .
  33. ^ Jon Porter: The Honor 20 Pro has flagship specs with a midrange price. In: The Verge. May 21, 2019, accessed on February 17, 2020 .
  34. ^ Honor 9X officially launches in Europe, complete with Google apps. In: Android Authority. October 25, 2019, Retrieved February 17, 2020 (American English).
  35. ↑ James Rogerson: Honor View 30 release date, news and features. In: TechRadar. January 21, 2020, accessed on February 17, 2020 .