Hybrid event

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A hybrid event is a public, staged event (see also event management ), in which different types of events, levels of experience or cultural areas are combined to form a new type of event. Examples of hybrid events from the last few decades are Christopher Street Day as a combination of political protest with strong carnival-like elements, poetry slams as a mixture of literature reading and sporting competition or snippet disco as a combination of dance event and communal cooking. In the economic literature, the term is more narrowly defined as a combination of elements of life communication with virtual communication at events.

Concept history

The term hybrid event is first used in a sociological study on the World Youth Day of the Catholic Church in 2005 in Cologne. The youth event is described there as

"Planned combination and - even more - as a synthesis of traditional elements of church liturgy, religious doctrine and pastoral practice on the one hand and more or less eclectic borrowings from the symbolic and meaningful worlds of popular youth scenes, the entertainment industry and other experience-centered components of contemporary event culture, completed by the young participants on the other hand. "

The Catholic World Youth Day thus corresponds to “an experience-oriented moral community or a morally charged adventure society” and is thus a religious “hybrid event”.

definition

The pair of terms hybrid event is derived from the two individual terms hybrid (something bundled, crossed or mixed) and the English word event ( event , staged public event). In a hybrid event, elements, contents, forms or entire formats of events are combined with one another, creating a new type of event format. Hybrid events thus represent a form of social innovation . The hybrid character of these events changes over time and can establish itself over time as an ordinary (and then no longer hybrid) event (such as historically the trade union May Day as a day of struggle with elements of celebration or more current the poetry slam ), be remembered as a singularity or even be completely forgotten.

Examples

Historical and contemporary examples of hybrid events are:

  • The first of May of the labor movement, during which elements of protest were combined with elements of celebration in Germany from the start.
  • Forms of protest with strong entertainment elements in the 1970s, for example the protest event Dance on the Volcano of the anti-nuclear movement in 1982.
  • The friendly football match of the national teams of England and France at Wembleystation in November 2015 shortly after the attacks by Islamist terrorists during the friendly between France and Germany in Paris. The friendly match did take place, but it was transformed into a mourning and defiance soccer event with a heavy presence of mourning rituals and an incidental soccer game, where soccer was treated as incidental both during the event and in the follow-up coverage.
  • BarCamps (also unconference or ad-hoc non-conference) as a combination of face-to-face communication with media communication.
  • Critical Mass as a combination of a recreational bicycle tour legitimized by traffic law with a subtle political message.
  • Park (ing) Day as an art action legitimized by traffic law with a subtle political message.
  • Poetry slam as a literature reading with a sporty, competitive character.
  • Science slam as a scientific lecture with entertainment requirements and a sporty-competitive character.

Social relevance

Hybrid events are common phenomena of change in events and historically not new. The causes and backgrounds for the development of hybrid events can be very different (marketing strategy reasons, historically significant events, economic constraints). However, it can be assumed that hybrid events are currently increasing in importance. Due to their novelty, hybrid events irritate and can thus attract public attention particularly effectively in times of a fast-moving media landscape, an economy of attention and an idealization of creativity and innovation.

Economic use

In the economic literature, hybrid events - not in contradiction to sociological definitions - specifically deal with those events in which a public event is enriched by a further level of experience through digital communication instruments and is thus able to reach a larger target group.

literature

  • Betz, Gregor J .: Hilarious protest. Explorations of hybridized forms of collective disobedience. Wiesbaden: Springer VS. 2016. Online
  • Betz, Gregor J./Hitzler, Ronald / Niederbacher, Arne / Schäfer, Lisa (eds.): Hybrid Events. For the discussion of contemporary events. Wiesbaden: Springer VS. 2017. Online
  • Dams, Colja M./Luppold, Stefan: Hybrid Events. Wiesbaden: Springer Gabler. 2017.
  • Kron, Thomas (ed.): Social hybridity - hybrid sociality. Weilerswist: Vellbrück. 2015.

Individual evidence

  1. ↑ cf. Betz et al. (2017): Hybrid Events: Suggested Definition. In: Same (ed.): Hybrid Events. For the discussion of contemporary events. Wiesbaden: Springer VS. P. 1.
  2. ↑ cf. Dams, Colja M./Luppold, Stefan (2017): Hybrid Events. Wiesbaden: Springer Gabler.
  3. ^ Research consortium WJT (2007). Megaparty Faith Festival. World Youth Day: Experience - Media - Organization. Wiesbaden: VS. P. 210.
  4. ↑ Ibid.
  5. ↑ cf. Betz et al. (2017): Hybrid Events: Suggested Definition. In: Same (ed.): Hybrid Events. For the discussion of contemporary events. Wiesbaden: Springer VS. P. 1.
  6. ↑ Betz, Gregor J .: Hybrid phenomena as playing fields for the new. Sociological considerations using the example of hybrid events. In: Burzan, Nicole / Hitzler, Ronald (ed.): Theoretical Insights. In the context of empirical work. Wiesbaden: Springer VS, 2017. pp. 89-102. P. 91
  7. ↑ cf. for example Baković, Nikola: relay race between personality cult and mass entertainment. In: Betz et al. (Ed.): Hybrid Events. For the discussion of contemporary events. Wiesbaden: Springer VS. 2017. pp. 51–61. Schendel, Gunther: The 'Army Show of Mission'. In: Betz et al. (Ed.): Hybrid Events. For the discussion of contemporary events. Wiesbaden: Springer VS. Pp. 139-155.
  8. ↑ cf. Betz, Gregor J .: Hybrid phenomena as playing fields for the new. Sociological considerations using the example of hybrid events. In: Burzan, Nicole / Hitzler, Ronald (ed.): Theoretical Insights. In the context of empirical work. Wiesbaden: Springer VS, 2017. pp. 89-102.
  9. ↑ cf. Dams, Colja M./Luppold, Stefan (2017): Hybrid Events. Wiesbaden: Springer Gabler.