I know everything
I know they were all encyclopedic folders with the subtitle reference book for the housewife consisting of clippings from daily newspapers . The approximately 600 pages, partly in Fraktur, were published between 1935 and 1940 by the Zittauer Nachrichten (1935), the Stuttgarter NS-Kurier (1935) and Der Mitteldeutsche, among others . The approximately A5-sized double-sided articles, which were provided with local advertising at the bottom, should be cut out and put together in a binding with a binding, similar to a binding strip .
The quite useful collective contributions were a kind of early marketing tool. During the period of publication, the publications led to customer loyalty of the readers to the publishing paper and the subtle re-presentation of the published advertising. The roughly rounded 7,000 largely non-political articles in the individual folders gave those interested information from a wide variety of areas of everyday life.
Selection of topics and examples
theme | Examples |
Health, causes and treatment options for common diseases | Hair loss, heat rash, insomnia |
Origin and meaning of the first names most common in Germany at that time | Dietrich, Melitta, Xaver |
Advice on manual labor and housekeeping | Mesh cast, furniture wax polish, yellowed white fabrics |
Kitchen tips | Meat broth, Provence oil, wholemeal bread |
Law | Authentication, ownership, courier compulsory |
Flora and fauna | Woodlice, moths, elm |
Such collections have also been published in book form by various publishers:
- I know everything - strange and interesting things from the fields of science, literature and technology. Hermann Pfeiffer, Leipzig 1928.
- I know everything - The Lexicon of Youth. Edited by Clara von Wedelstaedt. Berlin 1934.
- I know everything - the smart housewife's savings book, over 400 practical and useful housewife hints. Hannover-Linden, 1/29, W. Meyer 1935.
- I know everything - a reference book for the German housewife for all areas of domestic life. Lux-Verlag in Munich in 1937, again in 1962.