I know everything

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Cover of the housewife's reference book I know everything

I know they were all encyclopedic folders with the subtitle reference book for the housewife consisting of clippings from daily newspapers . The approximately 600 pages, partly in Fraktur, were published between 1935 and 1940 by the Zittauer Nachrichten (1935), the Stuttgarter NS-Kurier (1935) and Der Mitteldeutsche, among others . The approximately A5-sized double-sided articles, which were provided with local advertising at the bottom, should be cut out and put together in a binding with a binding, similar to a binding strip .

The quite useful collective contributions were a kind of early marketing tool. During the period of publication, the publications led to customer loyalty of the readers to the publishing paper and the subtle re-presentation of the published advertising. The roughly rounded 7,000 largely non-political articles in the individual folders gave those interested information from a wide variety of areas of everyday life.

Selection of topics and examples

theme Examples
Health, causes and treatment options for common diseases Hair loss, heat rash, insomnia
Origin and meaning of the first names most common in Germany at that time Dietrich, Melitta, Xaver
Advice on manual labor and housekeeping Mesh cast, furniture wax polish, yellowed white fabrics
Kitchen tips Meat broth, Provence oil, wholemeal bread
Law Authentication, ownership, courier compulsory
Flora and fauna Woodlice, moths, elm

Such collections have also been published in book form by various publishers:

  • I know everything - strange and interesting things from the fields of science, literature and technology. Hermann Pfeiffer, Leipzig 1928.
  • I know everything - The Lexicon of Youth. Edited by Clara von Wedelstaedt. Berlin 1934.
  • I know everything - the smart housewife's savings book, over 400 practical and useful housewife hints. Hannover-Linden, 1/29, W. Meyer 1935.
  • I know everything - a reference book for the German housewife for all areas of domestic life. Lux-Verlag in Munich in 1937, again in 1962.