Innovation journalism

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Innovation Journalism (English: Innovation Journalism , Injo) deals with innovation as a media topic apart. Innovation journalism is not an independent specialist journalism , but due to its heterogeneous subject area it combines features from various specialist areas (cf., among others, technology journalism , science journalism ). In innovation journalism, communication takes place in a social context. Thus it belongs to the sub-area of innovation communication , which deals with the public communication of innovations. Innovation journalism is based on holistic and process-oriented reporting in order to do justice to the complex characteristics of innovations.

Emergence

The Swedish scientist David Nordfors coined the term “innovation journalism” significantly. In 2003 he published his concept of Innovation Journalism. It characterizes the role he assigns to journalism reporting on innovations.

Nordfors describes that many companies depend on innovations in order to be successful in the long term. It is essential to be able to assess innovations here. The task of innovation journalism is to draw attention within innovation systems to essential points and at the same time to analyze connections and trends. To do this, journalists need a comprehensive understanding of technical and economic aspects. For Nordfors, this results in the necessary niche of innovation journalism, because a wide variety of actors interact within an innovation system. The need for information is correspondingly diverse, so that holistic reporting is necessary.

Nordfors attaches a central position to innovation journalism, especially in innovation systems. He sees the task of the media within such systems as sharing and conveying knowledge. For journalists, innovation journalism can represent two things - a mindset that expands reporting beyond its own subject area, or a branch. In contrast to classic, separate departments , this division is cross-departmental.

Innovation journalism in Germany

Under the title “New, good, better? Innovation as a topic in the media ”, a conference took place in February 2012 at the“ Academy for Civic Education Tutzing ”. The event was initiated and planned by Andreas Schümchen and Katharina Seuser, who teach as professors for journalism at the Bonn-Rhein-Sieg University of Applied Sciences , and Michael Schröder, lecturer for media and communication policy at the Academy for Political Education in Tutzing.

The conference was dedicated to the social importance of innovation and the role of the media in this process. Journalists, communicators and scientists came together to report and discuss their experiences. The focus was on the questions of how the media deal with the topic of innovation, what influence companies and research institutions have in innovation communication and what is hidden behind the term innovation journalism. Above all, it was discussed to what extent Nordfors' concept of innovation journalism can be transferred to the German media system .

The conference was organized by the Academy for Political Education in Tutzing in cooperation with the Bonn-Rhein-Sieg University of Applied Sciences, the "Technical Journalism Forum" and innokomm (German Research Center for Science and Innovation Communication). Participants included Ulrich Eberl , head of innovation communication at Siemens , Alexander Gerber, managing director of innokomm, and Manfred Pietschmann, then editor-in-chief and current publisher of Technology Review .

German Prize for Innovation Journalism

In 2012, the Institute for Media Development and Analysis (IMEA) at the Bonn-Rhein-Sieg University of Applied Sciences announced the “German Prize for Innovation Journalism”, which will be awarded in April 2013. Under the motto “thinking all the way around”, journalistic contributions are awarded that report from different perspectives on how innovations are changing society. The focus is on contributions that address political, social, technical or economic innovations. A topic should be considered as cross-departmental as possible, with sustainable processes instead of products and the early analysis of developments being the focus.

literature

  • Claudia Mast , Simone Huck, Ansgar Zerfaß: Innovation communication in dynamic markets. Empirical results and case studies. Lit, Berlin 2006.
  • Claudia Mast, Ansgar Zerfaß (Ed.): Successfully implementing new ideas. The innovation communication manual. Frankfurter Allgemeine Buch, Frankfurt am Main 2005.
  • David Nordfors: The Concept of Innovation Journalism and a Program for Developing it. In: Innovation Journalism. Vol. 1, No. 1, 2003, pp. 1-14. ( online ; PDF file; 117 kB)
  • David Nordfors: The Role of Journalism in Innovation Systems. In: Innovation Journalism. Vol. 1, No. 7, 2004, pp. 1-18. ( online ; PDF file; 151 kB)
  • Andreas Schümchen, Jennifer Schwanenberg, Katharina Seuser: "Innovation Journalism is the political reporting of the future". Interview with David Nordfors. In: Specialist journalist. No. 4, 2011, pp. 4-8.
  • Ansgar Zerfaß, Kathrin M. Möslein (ed.): Communication as a success factor in innovation management. Strategies in the age of open innovation. Gabler, Wiesbaden 2009.

Web links

Individual evidence

  1. ↑ Ansgar Zerfaß, Simone Huck: Innovation Communication: Successfully Positioning New Products, Ideas and Technologies. In: Manfred Piwinger, Ansgar Zerfaß (Hrsg.): Handbuch Unternehmenskommunikation. Gabler, Wiesbaden 2007, pp. 847-858.
  2. ^ A b c David Nordfors: The Concept of Innovation Journalism and a Program for Developing it. In: Innovation Journalism. Vol. 1, No. 1, 2003, pp. 1-14. Retrieved January 30, 2013.
  3. ^ David Nordfors: The Role of Journalism in Innovation Systems. In: Innovation Journalism. Vol. 1, No. 7, 2004, pp. 1-18. Retrieved January 30, 2013.
  4. ↑ Andreas Schümchen, Jennifer Schwanenberg, Katharina Seuser: "Innovation Journalism is the political reporting of the future". Interview with David Nordfors. In: Specialist journalist. No. 4, 2011, pp. 4-8.
  5. ↑ a b Sebastian Haas: New, good, better? ( Memento from April 12, 2013 in the web archive archive.today ) 2012. Retrieved on January 30, 2013.
  6. ↑ Timo Stoppacher: Conference in Tutzing: Innovation is always an issue. 2012. Retrieved January 30, 2013.
  7. ↑ Jennifer Schwanenberg: Innovation Journalism Prize. 2012. Retrieved January 30, 2013.
  8. ↑ Andreas Schümchen, Jennifer Schwanenberg: German Prize for Innovation Journalism started. 2012. Retrieved January 30, 2013.