Inside drinks
| Inside drinks
|
|
|---|---|
| description | B2B magazine for the beverage industry |
| Area of Expertise | Consumer goods |
| language | German |
| publishing company | Inside Beverages Verlags GmbH, Munich ( Germany )
 |
| First edition | 1977 |
| Frequency of publication | biweekly |
| Sold edition | 18,680 copies |
| ( IVW 2/2020) | |
| Widespread edition | 19,588 copies |
| ( IVW 2/2020) | |
| editor | Niklas Other |
| Manager | Eveline Graf-Wulff |
| Web link | inside-getraenke.de |
The independent trade magazine Inside Getränke (full title Inside Getränke-Markt-Magazin ) is aimed at all players in the beverage industry - from producers to sales and retailers. The magazine, founded in 1977, claims to be the most expensive medium in the industry and also sees itself as “the most explosive medium”.
Content and focus
In addition to current reports, usually enriched with insider information, on current developments of individual market participants in the beverage industry, reports on sales volumes in the various markets as well as short news from the industry are part of the spectrum of content. On the last page there is also a glossary report about a certain product that should be in the refrigerator of the editorial office.
Typical of the magazine is the controversial style with provocative headlines such as “Budenzauber mit Dr. Lorenz: Radeberger puts scent clouds "," Gummibär on the approach: Haribo man for Gerolsteiner "or" Refresco : Volume zombie with Germany gap ".
Frequency of publication and distribution
The magazine is currently published every two weeks. The IVW -checked sold circulation is 18,680 copies.
Development of the distributed edition
Web links
Individual evidence
- ↑ Inside beverages: Media data 2017 ( Memento of the original from February 20, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF), accessed on February 19, 2017.
- ↑ Inside beverages: Table of contents , No. 770 of February 10, 2017.
- ↑ Inside beverages: Table of contents , No. 767 of December 21, 2016.
- ↑ Inside beverages: Cover picture, No. 764 from November 4, 2016.
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
