Electronic media interest group

Electronic media interest group
legal form	society
purpose	Diversity and transparency of electronic media
Seat	Zurich
founding	1998
president	Stephan Küng, TWmedia
Vice President (s)	Alexander Duphorn, Goldbach Group
Manager	Siri Fischer (since July 1, 2017)
Members	43
Website	www.igem.ch/

The Electronic Media Interest Group (IGEM) is a Swiss industry association. It was founded in 1998 in Zurich , Switzerland , as an association . Through its 43 member companies, IGEM covers the value chain in the electronic media TV, radio, cinema, online, video, audio, teletext and digital out-of-home: from media organizers and publishers to advertising marketing and media agencies on the demand side to the distributors and research companies.

activity

The IGEM is committed to the diversity and transparency of electronic media in Switzerland.

A large part of the IGEM's focus is on research for all electronic media . On television , IGEM is involved in the TV planning tool of the AGFS (Arbeitsgemeinschaft Fernsehwerbung Schweiz) and on the Internet , IGEM holds shares in NET-Metrix AG. The IGEM is involved in the Advertising Statistics Foundation, which annually collects and publishes the net advertising expenditure in all media in Switzerland . The IGEM is represented in the most important bodies of Mediapulse for TV and radio research .

IGEM deals with digitization and its effects on commercial communication . Since 2014, the IGEM has published the digiMONITOR study annually together with the WEMF . The IGEM-digiMONITOR study surveys the use of electronic media and devices in Switzerland.

IGEM also advocates diverse possibilities and liberal framework conditions for commercial communication in the electronic media.

Board

The IGEM board of directors consists of twelve members: four from media agencies, six from advertising marketers and two from a media company.

Stephan Küng, TWmedia (President)
Alexander Duphorn, Goldbach (Vice President)
Axel Beckmann, Group M
Christof Kaufmann, Weischer.Cinema
Florian Wanner, CH Media
Frank Zelger, Admeira
Jochen Witte, Goldbach
Manfred Strobl, Mediaschneider AG
Nathalie Diethelm, Havas
Raoul Gerber, Goldbach
Roger Baur, Ringier / Admeira
Roger Elsener, CH Media

Web links

Website of the IGEM interest group electronic media

Individual evidence

↑ Siri Fischer becomes managing director In: Horizont from Jan 31, 2017.
↑ IGEM: Two new members sit on the board. Retrieved October 15, 2019 .
↑ Simon Wenger: Igem: Review and outlook on the electronic media. Retrieved October 15, 2019 .
↑ IGEM | Focus on electronic media. Retrieved October 15, 2019 .
↑ IGEM | digiMONITOR study of media usage in Switzerland. Retrieved October 15, 2019 .
↑ Digimonitor 2019 study: This is how Switzerland uses digital media. Retrieved October 15, 2019 .
↑ IGEM | Legal framework. Retrieved October 15, 2019 .
↑ IGEM | Organization of the IGEM. Retrieved October 15, 2019 .
↑ IGEM | Media information: IGEM with four new board members. Retrieved May 7, 2020 .

[Fischer-1] Siri Fischer becomes managing director In: Horizont from Jan 31, 2017.

[2] IGEM: Two new members sit on the board. Retrieved October 15, 2019 .

[3] Simon Wenger: Igem: Review and outlook on the electronic media. Retrieved October 15, 2019 .

[4] IGEM | Focus on electronic media. Retrieved October 15, 2019 .

[5] IGEM | digiMONITOR study of media usage in Switzerland. Retrieved October 15, 2019 .

[6] Digimonitor 2019 study: This is how Switzerland uses digital media. Retrieved October 15, 2019 .

[7] IGEM | Legal framework. Retrieved October 15, 2019 .

[8] IGEM | Organization of the IGEM. Retrieved October 15, 2019 .

[9] IGEM | Media information: IGEM with four new board members. Retrieved May 7, 2020 .