Intramediary

Intramediary is a term from communication theory and media economics .

meaning

In contrast to intermediate , it means the relationships within a media area, ie "between the individual (mass) media of a genre" . An intra-media competition is, for example, the competition between individual magazines, such as bought newspapers against free newspapers .

literature

• Jan Tonnemacher : Communication Policy in Germany. An introduction (= UTB . 2416). 2nd, revised edition. UVK, Konstanz 2003, ISBN 3-8252-2416-3 , p. 162: Chapter 7.5: The intramediary competition ( limited preview in the Google book search).