Jan Tonnemacher

Jan Tonnemacher (born April 27, 1940 in Berlin ) is a German media scientist and university professor. From 1991 to 2005 he was a full professor for journalism at the Catholic University of Eichstätt-Ingolstadt .

Life

Tonnemacher studied economics and journalism at the Free University of Berlin . After graduating in 1967, he worked in media consulting, public relations and broadcast management. In addition to applied media work, Tonnemacher continued his academic career in 1975 with a doctorate , which was followed by his habilitation two years later . In 1982 he returned to the Free University as an adjunct professor of journalism.

As a pioneer of media prognostics, in his dissertation, prognoses for mass media as the basis of communication policy in the FRG, he took a look at the future of the media and demanded that media prognostics should not only serve economic interests, but should also help ensure that the mass media would meet social expectations .

The pilot projects for cable television as well as cable, video and video text at that time were precisely an attempt to introduce new media in a politically controlled manner . Tonnemacher carried out accompanying research for such projects in Berlin and Dortmund and thereby made a name for itself in the German-speaking area as one of the leading experts for new media with extensive publication, lecture and consultancy activities.

After a visiting professorship at the Annenberg School for Communication at the University of Southern California , he was appointed professor for journalism at the Catholic University of Eichstätt-Ingolstadt in 1991. In addition to the existing diploma course in journalism, he established public relations as an independent course there. In cooperation with the Ingolstadt car manufacturer Audi , several teaching and research projects were created. Despite such good contacts to the local economy, he remained independent and critical scientists, so he threw in 1995 as part of a work to Ingolstadt Press in National Socialism , the question of publishing continuity after 1945 - a taboo subject in the decades by the family Liebl / Reismüller dominated Ingolstadt media landscape.

In the mid-1990s, Tonnemacher recognized that cable, video and screen text would not be the last word in the changing media. After he had found out about the opportunities of the World Wide Web in the USA in 1996 , he started a project for the internet engagement of daily newspapers and published his results in 1999 under the title Online - The future of the newspaper? .

At the end of the summer semester 2005 Tonnemacher left as a university lecturer. Together with Hermann Meyn , Tonnemacher is the author of the standard work Mass Media in Germany .

Tonnemacher lives with his family on Lake Starnberg .

Works

• Hermann Meyn, Jan Tonnemacher: Mass media in Germany. 4th, completely revised new edition. UVK, Konstanz 2012, ISBN 978-3-86764-213-2 . (With timetable, introductory literature and index)

literature

Christoph Neuberger : Jan Tonnemacher 65 years. In Publizistik 2/2005, p. 240 f

Web links

• Literature by and about Jan Tonnemacher in the catalog of the German National Library

Individual evidence

1. ↑ Institute for Mass Media and Communication Studies ( Memento of the original from May 14, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.