Jörg Erpenbach

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Jörg Erpenbach (* 1966 ) is a German university professor for marketing . At the private University of Applied Sciences Business and Information Technology School in Iserlohn he works as a lecturer and vice dean for the Marketing Management course .

Jörg Erpenbach studied business administration and social sciences at the University of Dortmund from 1987 to 1992 before he also worked as a research assistant at the Chair of Marketing in Dortmund. In his dissertation , he dealt with the topic of "Ecology-Oriented Marketing in the Housing Industry". Since 1995 he has been a lecturer at various universities, including the European Education Center for the Housing and Real Estate Industry in Bochum. On January 1, 2003, he received a professorship at the private International School of Management in Dortmund , where he had been working since 2001. As head of the course, he was in charge of the master's program in Strategic Marketing Management .

Jörg Erpenbach is now Professor and Vice Dean at the University of Applied Sciences Europe (formerly Business and Information Technology School), where he heads the Marketing Management master’s course . In the meantime he was also the managing director of BiTS. His main research interests include integrated branding , quantitative market research , communication management and real estate marketing .

As a research assistant, Jörg Erpenbach worked as a freelance management consultant and as an employee at the German Association for SME Consulting. Between 1998 and 2000 he was the managing director of the logos company for corporate communication in Düsseldorf and as a management consultant at logos consult in Munich. He then worked as a senior consultant at the F1 marketing and communications company in Düsseldorf. He was a founding member of the Institute for Brand Management in the Internet and scientific director of the working group "Strategic Marketing in the Housing and Real Estate Industry" at the Management Academy of the Housing and Real Estate Industry in Bochum.

Individual evidence

  1. ↑ a b c vnw magazine, edition 03/2006  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF file), accessed February 14, 2011@1@ 2Template: Toter Link / www.vnw.de  
  2. ↑ a b c Brief CV of Prof. Dr. Jörg Erpenbach on the BBA website  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , accessed February 14, 2011@1@ 2Template: Toter Link / www.bba-campus.de  
  3. ↑ ISM Newsletter 01/2003  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. (PDF file), accessed February 14, 2011@1@ 2Template: Dead Link / www.ismanagment.eu  
  4. ↑ Program overview Horizonte 20xx ( Memento of the original from April 7, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF file; 2.0 MB), accessed February 14, 2011  @1@ 2Template: Webachiv / IABot / www.horizonte20xx.de
  5. ↑ BiTS aktuell: "ML editor-in-chief gave a lecture at the 5th BiTS University Forum" , published on November 14, 2007, accessed on February 14, 2011
personal data
SURNAME Erpenbach, Jörg
BRIEF DESCRIPTION German university lecturer for marketing
DATE OF BIRTH 1966 or 1967