Advertising Yearbook
| Advertising Yearbook
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| description | Documentation of advertising in German-speaking countries |
| Area of Expertise | advertising |
| language | German |
| publishing company | Econ publishing house |
| First edition | 1964 |
| Frequency of publication | yearly |
| Sold edition | approx. 3,000 copies |
| editor | Anette Scholz, Thomas Rempen and Peter Wippermann |
| Web link | www.jdw.de |
The Year Book of Advertising (since 2013 The Year of Advertising ) is an annual publication that documents advertising in Germany , Austria and Switzerland . Advertising and communication measures that are published in the yearbook are nominated by a jury in a competition.
history
The Jahrbuch der Werbung was first published in 1964 by Eckhard Neumann and Wolfgang Sprang as Werbung in Deutschland - Jahrbuch der deutschen Werbung . Since then, the book has been published by Econ Verlag . Klaus Hattemer joined as co-editor in 1976. The Advertising Yearbook was published from 1968 to 1970 in collaboration with the Art Directors Club (ADC). In the first eleven volumes, advertising measures carried out exclusively in Germany were published in the yearbook. In 1975 Austria and Switzerland were added. Walter Scheele was co-editor from 1976 to 1986 . As successor and co-editor, Jürgen Jeske (co-editor of the FAZ ) accompanied the Advertising Yearbook until 1992. In 1989, the campaigns of the year were awarded for the first time. The award winners included the agencies Scholz & Friends , RSCG Butter and Rang GmbH. In the same year, the yearbook was published in two volumes on the occasion of the 25th anniversary.
In 1991 Jürgen Jeske gave up his post as co-editor in order to devote himself more intensively to his editorial work at the FAZ and the two founding editors Eckhard Neumann and Wolfgang Sprang gave up their position due to age. Helmut Thoma and Willi Schalk came as new editors . In the same year Peter Strahlendorf became editor-in-chief of the Advertising Yearbook.
In 1992 the first jury was convened, which included the publishers, the editor-in-chief and other industry experts. In the same year a silver megaphone was designed by Ron Arad as a trophy for winners of the competition . The megaphone was first awarded in the 1993 Advertising Yearbook competition. The Toyota Corolla TV campaign from BMZ in Düsseldorf, the Lübzer Pils campaign from Lintas: Hamburg and the anniversary campaign 100 years of Phoenix art paper Scheufelen received the first megaphones.
In addition to the campaigns of the year, the jury has since also selected industry and sector winners. Another innovation was the introduction of the newcomer competition. This newcomer competition was advertised for the first time in the 1992 Advertising Yearbook. The advertising agency Tostmann, Domann, Holzwarth GmbH became the newcomer agency of the year 1991.
editor
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literature
- Willi Schalk, Helmut Thoma, Peter Strahlendorf (eds.): Yearbook of Advertising 2010. Berlin 2010, ISBN 978-3-430-20089-9 .