Jochen Gros

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Jochen Gros (* 1944 in Neuhof / Taunusstein) is a German design theorist and product designer. In the mid-1970s he coined the term extended functionalism and played a key role in developing a theory of product language (Offenbach approach). Since 1990 he has been interested in the theory and design of a pictographic sign language (Icon Language).

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Gros studied mechanical engineering and psychology in Frankfurt am Main from 1964 to 1971. From 1971 to 1972, among others, with Siegfried Maser at the Institute for Environmental Planning (IUP) Ulm, from 1972 to 1973 at the Braunschweig University of Art. Degree: Dipl. Designer specializing in product design . From 1972 to 1973 Gros worked on a trend research project for the design department of Siemens AG . In 1974 he was appointed professor for design theory at the Hochschule für Gestaltung in Offenbach am Main (HfG-OF) (retired in 2004).

In 1974 Gros initiated the student working group “Des-In” at the HfG-Offenbach. Their goal was to use ( recycling ) waste products to design, produce and sell new products. The focus here was on developing an independent “recycling aesthetic”.

In 1976 Gros conceived the "Product and Environment" exhibition for the International Design Center Berlin (IDZ) . Further exhibition contributions, lectures and u. a. a television report on "Memphis" design for ARD. From 1998 to 2004 Gros headed several research projects for the Federal Ministry of Education and Research (BMBF) on design for production with computer-controlled machines "Art-Customization, NewArts and Crafts - Sustainable Regional Development".

Lecture on "Individualization and Personalization are Characteristics of Art - Applied now as Art Customization" at the "First World Congress on Mass Customization and Personalization" 2001 in Hong Kong. Lecture "Neue Bilderschrift" at Typo Berlin 2004

Publications

  • Jochen Gros, Dialectics of Design, Discussion Paper 3, ed. IUP Ulm, Institute for Environmental Planning at the University of Stuttgart, 1971
  • Jochen Gros, Extended Functionalism and Empirical Aesthetics, diploma thesis at the State University of Fine Arts Braunschweig, Department of Experimental Environmental Design, self-published, 1973
  • Sensual functions in design, in: form 75 and 76, 1976
  • Jochen Gros, Basics of a Theory of Product Language, Introduction, (Ed.) Hochschule für Gestaltung Offenbach, Issue 1, 1983
  • Reporting Progress Through Product Language, in: innovation, The Journal of the Industrial Designers Society of America, 1984
  • Basics of a theory of product language 1-4, ed. Offenbach University of Design, Volume 4, Jochen Gros, Symbolic Functions. 1987
  • Design diversity through robotics in: Lucius Burckhardt / Internationales Design Zentrum Berlin (ed.), Design of the Future, DuMont Verlag Cologne, 1987
  • Shrink technology and style blossoms, in: Volker Fischer (Ed.), Design heute, exhibition catalog of the Architekturmuseum Frankfurt, Prestel Verlag, Munich, 1988
  • Design in the foreground of the digital. Basics of a current style semantics, 1990
  • "Neue Bilderschrift", in: Catalog for the exhibition Digital-Fictional, in the Frankfurt Carmelite Monastery, Verlag Hermann Schmidt, Mainz, 1993
  • Style semantics, The ornament in the foreground of new technologies, in: formdiskurs 3, pages 82–93, 1997
  • Design Postindustriale / Postindustrial Design, in: Domus 1, pages 50–51, 1998
  • NEWCRAFT, customized furniture production in the craft in: Bruno Zwingmann (Ed.) Work and Health - Yearbook 2000, Gabler Verlag Wiesbaden, 1999
  • Design as a product language - The »Offenbach approach« in theory and practice, Verlag form, Frankfurt / Main, Steffen, Dagmar with contributions by BE Bürdek, Jochen Gros and Volker Fischer, 2000
  • From laser logos and tattooed furniture, in dds, magazine for furniture and interior design, dva issue 9, 2002
  • Art Customization, Page 109-120 in: The Customer Centric Enterprise, Advances in Mass Customization and Personalization, Mitchell M. Tseng, Frank T. Piller, Springer Verlag Berlin Heidelberg New York, 2003
  • Development of an icon language in: Pictograms and icons, compulsory or optional? Rayan Abdullah and Roger Hübner, Verlag Hermann Schmidt Mainz, 2005
  • Pictoperanto - Pictograms, Icons, Pictorial Fonts, Norderstedt 2011
  • AppMail emoticons, Apple iBookstore, 2012

Web links

personal data
SURNAME Gros, Jochen
BRIEF DESCRIPTION German design theorist and product designer
DATE OF BIRTH 1944
PLACE OF BIRTH Neuhof / Taunusstein