Kathleen Alder

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Kathleen Alder

Kathleen Alder (born August 29, 1983 in Hamburg ) is the founder and CEO of the PR agency WildKat PR . She has also appeared as a speaker at conferences as an expert in public relations , promotion , concert organization and in the field of social media . Her main focus is on the field of classical music.

Career

Kathleen Alder was born in Hamburg and grew up in a musical household. Her father, Chris Alder, is a music producer who has received a Grammy Award for Best Classical Vocal Solo , among others . Before founding WildKat PR, Kathleen Alder worked with El Sistema in Venezuela, the Mahler Chamber Orchestra in Berlin, TVT Europe and the Universal Music Group in London. In 2008 she founded her own PR agency, WildKat PR. Three years later, in November 2011, she was awarded the “29 under 29” prize of the PR Week “29 under 29”. In addition to leading WildKat PR, she speaks at conferences, in podcasts and writes articles for specialist publications - most recently at the Influencer Conference in London and Berlin, at MIDEM in France and at Classical: Next in Germany.

WildKat PR

WildKat PR was founded in April 2008 by Kathleen Alder. After Alder had worked in various positions in the music and advertising industries, she decided to transform this expertise into the field of high culture, to establish faster and more direct communication channels. In the course of founding and specializing in WildKat PR, Alder gave interviews, including in 2013 for The Times . Since the agency was founded, WildKat PR has worked with over 150 artists and organizations, including Kings Place, Menuhin Festival Gstaad, Gustavo Dudamel , the Verbier Festival and the Bamberg Symphony Orchestra .

In 2009 the Berlin branch of WildKat PR was founded. WildKat has had 12 permanent employees since 2016 and cooperates with a network of freelancers. In her company, Alder is optimizing working conditions with new models of work and work-life balance. For example, she has set up a 6-hour working day for her employees, as reported by the newspapers The Guardian and Berliner Woche.

In May 2019, WildKat announced a major investment of £ 850,000 from Edition Capital, an investment and consulting group. This news was published in the trade press in Great Britain (Music Week, Rhinegold Publishing) and Germany (PR Journal, Neue Musik Zeitung, Musikwoche). This investment enabled WildKat to expand its offices in London and Berlin and set up new offices in Paris, New York and LA within a year. This expansion was also reported in other press articles (International Arts Managers, PR Week).

Network Dutyfy

In 2013 Kathleen Alder founded the Dutyfy Network, a network for women to whom their private and work lives are equally important. The website "The Wallbreakers" reported on the creation of the network.

Fellowship Noted Innovation

In 2015, Kathleen Alder founded the Noted Innovation Scholarship, which provides financial support, industry knowledge and mentoring to emerging talent in the backstage areas. The idea is to adapt the scholarship around the respective recipients in order to realize their potential and to offer maximum attention in the industry to the ideas and projects of the winners. The first winners in 2015 were the Young Music Lab project and the trombonist Johannes Weidner, as reported by the KlassikInfo website, and in 2017 the podcaster Ben Corrigan won. Both the English and German press reported on the winners.

The Voices Foundation

In autumn 2018, Kathleen Alder was appointed to the Board of Trustees of the Voices Foundation. Since then she has been involved in organizing the anniversary events around the 25th anniversary of the foundation and has worked on the “The Big Give” campaign, which actively raised funds for the charity's work.

Awards

  • 2011 - PR Week's prestigious “29 under 29”
  • 2017 - PANDA Women Leadership Contest 2017
  • 2018 - Finalist in the Arts & Culture Category for Women of the Future Awards 2018

Web links

Individual evidence

  1. ^ [1] , Chris Alder - Award winning music producer. Retrieved August 25, 2016.
  2. ↑ [2] , 2011 PR Week's prestigious “29 under 29”. Retrieved August 25, 2016.
  3. ↑ [3] , Speakers of the Influencer Conference 2011. Accessed August 25, 2016.
  4. ↑ [4] , Speakers at MIDEM. Retrieved August 25, 2016.
  5. ^ [5] , Classical: Next "Mentoring Sessions 2012". Retrieved August 30, 2016.
  6. ↑ [6] , The Times "I have blinding optimism when it comes to my own career". Retrieved August 26, 2016.
  7. ↑ [7] , The Guardian "WildKat PR's Six-Hour Day Experiment". Retrieved August 26, 2016.
  8. ↑ [8] , Berlin Week "Advice for Musicians". Retrieved June 5, 2020.
  9. ↑ [9] , Music Week "WildKat Agency expands with major investment". Retrieved May 14, 2020.
  10. ↑ [10] , Rhinegold Publishing "WildKat announces major investment and global expansion plans". Retrieved May 14, 2020.
  11. ↑ [11] , PR Journal "Music and Culture Agency WildKat PR expands into the USA". Retrieved on May 14, 2020.
  12. ↑ [12] , Neue Musik Zeitung "Berlin creative agency for music and culture WildKat PR expands into the USA with major investment". Retrieved on May 14, 2020.
  13. ↑ [13] , Music Week "WildKat PR expands into the USA". Retrieved on May 14, 2020.
  14. ↑ [14] , International Arts Managers "WildKat announces global expansion". Retrieved May 14, 2020.
  15. ↑ [15] , PR Week "Creative comms agency hatches global expansion plans after a seven figure investment". Retrieved May 14, 2020.
  16. ^ [16] , Website of The Network Dutyfy. Retrieved August 25, 2016.
  17. ↑ [17] , The Wallbreakers "DUTYFY". Retrieved August 29, 2016.
  18. ↑ [18] , Website of Noted Innovation Fellowship. Retrieved August 25, 2016.
  19. ↑ [19] , The winners of the first Fellowship Noted Innovation have been determined. Retrieved June 9, 2020.
  20. ↑ [20] , Podcast Pioneers of New Music. Retrieved June 9, 2020.
  21. ↑ [21] , Arts Management "The first Noted Innovation Fellowship for young Classical Music Managers". Retrieved August 25, 2016.
  22. ↑ [22] , The Cross-Eyed Pianist "Noted Innovation Fellowship for Young Classical Music Managers". Retrieved August 25, 2016.
  23. ↑ [23] , cultural funding point "Stipendium Noted Innovation Fellowship". Retrieved August 25, 2016.
  24. ↑ [24] , Hello Stage "Spotlight Shines on Arts Administration". Retrieved August 26, 2016.
  25. ↑ Board change at The Voices Foundation ( en )
  26. ↑ The Voices Foundation welcomes a new member to its Board of Trustees: Kathleen Alder, Founder and Director of WildKat PR | Creative Industries Federation .
  27. ↑ [25] , PR Week's prestigious "29" under "29". Retrieved August 25, 2016.
  28. ↑ [26] , PANDA Women Leadership Contest 2017. Accessed July 21, 2017.
  29. ↑ [27] , PANDA Women Leadership Contest 2017. Accessed August 1, 2017.
  30. ↑ [28] , Women of the Future Awards shortlist 2018. Retrieved November 15, 2018.
personal data
SURNAME Alder, Kathleen
BRIEF DESCRIPTION German PR agency founder
DATE OF BIRTH August 29, 1983
PLACE OF BIRTH Hamburg