Kelley Blue Book
| Kelley Blue Book Co.
|
|
|---|---|
 |
|
| legal form | Corporation |
| founding | 1926 |
| Seat | Irvine , United States |
| management | Steve Lind |
| Branch | Media , automobile |
| Website | www.kbb.com |
Kelley Blue Book ( KBB for short ) is an American vehicle valuation and automotive research company based in Irvine , California . Officially recognized by both consumers and the automotive industry , the company is part of the media company Cox Enterprises , which is headquartered in Atlanta , Georgia .
history
In 1918, Les Kelley founded the Kelley Kar Company , which he ran with his younger brother Buster Kelley. In 1926, this company published a vehicle driver based on vehicle data collected from various dealerships , which was used in the automobile trade to determine the vehicle value . In the same year, today's Kelley Blue Book was founded and operated by the Kelley family until the 1960s.
Subsequently, Kelley Blue Book was bought by a specialist publisher , which has published an annual price list with all current vehicles on the market since then. In 2010, Kelley Blue Book was bought by the vehicle sales portal AutoTrader.com .
The Kelley Blue Book reports on market prices for current and used automobiles and motorcycles . Furthermore, the Kelley Blue Book calculates “fair” vehicle prices based on actual transactions . In the case of used cars, Kelley Blue Book determines the commercial value, used value, the trade-in value of the vehicle in question and the so-called private party value of the car. In addition, Kelley Blue Book carries out its own car tests, which are uploaded to the corresponding KBB YouTube channel, among other things.
criticism
The Kelley Blue Book is officially recognized by both consumers and the automotive industry. Between 2012 and 2014, Kelley Blue Book was named Auto Shopping Platform of the Year by Harris Insights & Analytics . Kelley Blue Book also won two web awards in a row .
Web links
Individual evidence
- ↑ Sabah Karimi: 7 Things You Must Do Before Buying a Used Car. US News & World Report, September 10, 2014, accessed November 17, 2017 .
- ↑ KBB: Chevrolet Impala tops comfortable cars list. (No longer available online.) Florida Times-Union, Aug. 22, 2014, archived from the original on Aug. 26, 2014 ; accessed on November 17, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ a b Kelley Blue Book Profile. Bloomberg Businessweek, accessed November 17, 2017 .
- ↑ AutoTrader.com buys Kelley Blue Book. Wall Street Journal, October 26, 2010, accessed November 17, 2017 .
- ↑ Robert Duffer: Fuel-efficient vehicles fill out best family cars list for 2013. (No longer available online.) Chicago Tribune, May 21, 2013, archived from the original on February 24, 2014 ; accessed on November 17, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ^ Kelley Blue Book Tests the World Wide Web as a Distribution Source, New York Times, October 28, 1996
- ↑ 2013 Harris Poll EquiTrend Rankings. (No longer available online.) Harris Interactive, archived from the original on October 5, 2015 ; accessed on November 17, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Kara Vaporean: Kelley Blue Book wins WebAward for second consecutive year. OC Metro, October 3, 2012, accessed November 17, 2017 .
