Knut Wiesner

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Knut A. Wiesner (* 1954 in Bonn ) is a German economist . He is Professor of Marketing, Management and Economics at the University of Applied Sciences Würzburg-Schweinfurt and teaches at other universities in Germany and abroad.

Life

Wiesner studied economics (Diplom-Volkswirt) at the University of Bonn from 1975 to 1980 , obtained a postgraduate diploma (today MBA) from the University of Friborg / CH in 1987/8 and then earned his doctorate in economics at the University of Bremen until 2001 (Dr. rer. pole.).

Before Wiesner started his apprenticeship, he was founder and co-owner of a call center. Until then, he was managing director of the service companies DJH-Service GmbH, RESY GmbH, Fur & Fashion Frankfurt Messe GmbH and he was (main) managing director of the Federal Association of the German Confectionery Industry , German Sweets Export Promotion, the German Travel Association (DRV ), the Association of the German Home Textile Industry, the European Carpet Association (ETG), the Association for Environmentally Friendly Carpets (GuT) and the International Carpet Association CITTA.

Publications (selection)

Books

  • 360 degree marketing , Stuttgart 2020.
  • Fair Management and Marketing , Berlin / Boston 2016.
  • Strategic Tourism Marketing , 2nd edition, Berlin 2016.
  • Successful regional / location marketing , Gerlingen 2013.
  • Strategic destination marketing , Meßkirch 2008.
  • Wellness management , Berlin 2007.
  • Service Marketing , Munich / Vienna 2007.
  • International Management , Munich / Vienna, 2005.
  • Innovations in the association sector. The importance of environmental and European strategies in the management of business associations , Egelsbach 2001.
  • Business cooperation with southern Africa; Case studies joint venture in South Africa and joint venture with partners from Namibia , Egelsbach 1994.
  • The Harmonized System for Customs Tariffs and Foreign Trade Statistics in the Food Industry , Hamburg 1987.

Articles in books and loose-leaf collections

  • Presentation and significance of services in: Pepels (Ed.): Service management for business advisory professions , Herne 2009.
  • Wellness management between Wellnepp and Medical Wellness in: Fischer / Schulz (Ed.): Handbuch Gesundheitstourismus , pp. 91-102, Aachen, 2008.
  • International positioning (case study SME) in: Kruse / Wittberg (ed.): Case studies for corporate management, Wiesbaden 2008.
  • Multi-channel dialogue marketing , in: Häberle (Ed.): Lexikon der Betriebswirtschaftslehre, Munich / Vienna 2008, p. 889 ff.
  • Call Center Management , in: Häberle (Hrsg.): Lexikon der Betriebswirtschaftslehre, Munich / Vienna 2008, p. 174 ff.
  • Mobile Marketing , Chap. 82 in: Poth / Poth: Marketing, 2nd edition, Kriftel 2000/2.
  • Nonprofit Marketing , Chap. 83 in: Poth / Poth: Marketing, 2nd edition, Kriftel 2000/2.
  • Customer loyalty through customer clubs and customer cards , chap. 79 in: Poth / Poth: Marketing, 2nd edition, Kriftel 2000/2.
  • Multi-channel dialogue marketing , chap. 56 in: Poth / Poth: Marketing, 2nd edition, Kriftel 2000/2.

Web links

personal data
SURNAME Wiesner, Knut
ALTERNATIVE NAMES Wiesner, Knut A.
BRIEF DESCRIPTION German economist
DATE OF BIRTH 1954
PLACE OF BIRTH Bonn