Löffler (company)

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Löffler GmbH
legal form Company with limited liability
founding 1947
Seat Ried im Innkreis , AustriaAustriaAustria 
management Otto Leodolter (CEO)
Johannes Huber-Reiter (CFO)
Reinhard Hetzeneder (CMO)
Number of employees 200 at the Ried (AUT)
location approx. 60 at the Bulgaria location
sales 24.8 million euros (2016/17)
Branch Sportswear
Website www.loeffler.at

Löffler is an Austrian manufacturer of sportswear based in Ried im Innkreis . The company, founded in 1947, has been a subsidiary of the Fischer Sports Group since 1973 and is one of the leading manufacturers of functional clothing on the Austrian market. The company is a supplier to the Austrian Ski Association and the German Ski Association, among others .

history

Elfriede Löffler - she came from the Kunert stocking dynasty - began manufacturing stockings and socks as a private person in 1947. In 1965, the company took on the legal form of a limited liability company . After the company's financial difficulties, it was taken over in 1973 by the ski manufacturer Fischer , also based in Ried, and converted into a sports clothing manufacturer.

In the beginning, Löffler presented a tennis collection in addition to winter sweaters and hats, which existed until 1992. In 1977 Löffler developed transtex, a functional material that is still used in various areas today. Löffler has been an outfitter for the Austrian Ski Association since 1979 . The first bike collection was launched in 1981. During this time, the company was the first sportswear manufacturer to receive the Oeko-Tex certificate (at that time it was still trusted in textiles ). In 1998 the first running clothing collection was launched. In 2008, the company developed a process to not sew cycling shorts with a needle and thread, but to weld them using ultrasound, which has advantages in terms of comfort.

Companies

Löffler mainly produces in Austria at the company's headquarters in Ried im Innkreis, where around 200 employees work. According to the company, around 70 percent of the materials used are produced in the in-house knitting factory. In addition to fabric production, Ried is responsible for the entire development, cutting, assembly and control as well as all administrative tasks. Sewing work that is not done in Austria is carried out in the subsidiary in Bulgaria. Another 60 people are employed there. Fabrics and materials that Löffler cannot knit are sourced within Europe.

Around 60 percent of production is exported, according to the company, mainly to Germany, Switzerland and Italy. The main distribution channel is the sports and bike retailer as well as its own small online shop.

Sponsorship

Engagement in competitive sport

Löffler has been a partner of the Austrian Ski Association since 1979. Today all Nordic athletes are equipped with Transtex functional underwear, cross-country clothing and outerwear. The cross-country skiers, biathletes, ski jumpers and Nordic combined athletes of the German Ski Association (DSV) are also equipped with underwear by Löffler. With this concept that the jump skis visualize the underwear, Löffler won the 2015 Austrian State Marketing Prize in the Export Marketing category .

Since the 2015 season, Löffler has been equipping the Austrian cycling team Felbermayr Simplon Wels with all of its racing clothing.

Fair trade

As a partner and sponsor, Löffler supports the GLOBAL 2000 FAIRNESS RUN presented by PRO PLANET , an event for fairly produced sporting goods in Austria.

Awards

  • In 2013 and 2016, the company received the Ineo Award for excellent training companies from the Upper Austrian Chamber of Commerce and was named company of the month in July 2014 as part of the Oeko-Tex campaign of the same name .
  • Winner in the export marketing category at the Austrian State Marketing Award 2015
  • Löffler received the award as the best supplier in the textile product group at ISPO 2017 .

Web links

Individual evidence

  1. ↑ a b 7 percent increase in sales for Löffler .  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. wko.at, April 12, 2017, accessed on July 22, 2017.@1@ 2Template: Toter Link / news.wko.at  
  2. ↑ a b c Julia Kern: Fischer's sister Löffler is one of the outdoor pioneers. In: The press . May 17, 2012. Retrieved July 22, 2017 .
  3. ^ Löffler GmbH . FirmenABC.at, accessed on July 22, 2017.
  4. ↑ a b Everything fit? There are better sportswear here . utopia.de, March 14, 2016, accessed on July 22, 2017.
  5. ^ A b Ann-Katrin Luh: A visit to Löffler . In: Fahrrad News , No. 1/2017, pp. 62–65, accessed on July 24, 2017.
  6. ↑ Löffler production. Behind the scenes . Löffler GmbH website, accessed on July 14, 2017.
  7. ↑ a b Birgitta Schörghofer: Sport is very attractive . In: Salzburger Nachrichten , May 8, 2017, accessed on July 24, 2017.
  8. ↑ Löffler equips the ÖSV again . In: Sport + Mode , October 17, 2016, accessed on July 14, 2017.
  9. ↑ Adidas collection for DSV: These clothes are worn by Germany's winter sports stars . ispo.com, January 5, 2017, accessed July 22, 2017.
  10. ↑ Löffler lands a marketing coup: equipment for ski jumpers . nachricht.at, December 15, 2014, accessed on July 22, 2017.
  11. ↑ National Marketing Award 2017. Winner 2015 . austrian-marketing.at, accessed on July 14, 2017.
  12. ↑ Löffler excellent . sport-fachhandel.com, June 16, 2015, accessed on July 24, 2017.
  13. ↑ Löffler Welser cyclists equips with complete racing apparel . rsw-radsport.at , December 22, 2014, accessed on July 24, 2017.
  14. ↑ Vienna runs fair: More than 1,800 runners at the 4th GLOBAL 2000 FAIRNESS RUN (oekonews.at from July 2, 2017, accessed on July 22, 2017)
  15. ↑ Website of the GLOBAL 2000 FAIRNESS RUN 2017 on June 29, 2017 (fairnessrun.at, accessed on July 22, 2017)
  16. ↑ Refreshingly different - Löffler is Oeko-Tex Company of the Month in July 2014 . Oeko-Tex , press release, July 7, 2014, accessed July 24, 2017.
  17. ↑ Marketing State Prize: Award for Löffler . meinviertel.at, June 16, 2015, accessed on July 22, 2017.
  18. ↑ From seamless underwear to heated socks . nachricht.at, February 13, 2017, accessed on July 22, 2017.