L'Hebdo

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L'Hebdo
Logo L'Hebdo.svg
description Swiss news magazine
language French
publishing company Ringier Axel Springer Media
First edition September 11, 1981
attitude 3rd February 2017
Frequency of publication weekly (thursdays)
Sold edition 33,706 (previous year 36,935) copies
( WEMF circulation bulletin 2016)
Widespread edition 34,309 (previous year 39,766) copies
(WEMF circulation bulletin 2016)
Range 0.156 (previous year 0.172) million readers
(WEMF MACH Basic 2015-II)
Editors-in-chief Jacques Pilet , Eric Hoesli, Ariane Dayer, Jean-Claude Péclet, Alain Jeannet
Article archive Scriptorium (under Magazines illustrés vaudois)
ISSN

L'Hebdo (“Das Wochenblatt”) was a French-language weekly Swiss news magazine published in Lausanne from 1981 to 2017 .

L'Hebdo was founded by the journalist Jacques Pilet as the sister paper of the German Language Week and published by the Swiss publishing house Ringier Axel Springer Media . The content was divided into the areas Suisse (Switzerland), monde (world), société (society), économie (economy) and culture (culture).

While the week was retired a year later, L'Hebdo was initially successful. It was emphatically EU-friendly, economically critical, politically more left-wing and above all was able to set new topics again and again. Towards the end, however, there were signs of wear and tear; Advertising income and subscriptions plummeted. With its EU-friendliness, the magazine also increasingly stood in contrast to the increasing EU skepticism in French-speaking Switzerland.

In 2016, the magazine achieved a circulation of 33,706 (previous year 36,935) sold or 34,309 (previous year 39,766) copies and a reach of 156,000 (previous year 172,000) readers (WEMF MACH Basic 2015-II). This made it the most widely read magazine in French-speaking Switzerland.

On January 23, 2017, Ringier announced that the magazine would be discontinued; the last issue appeared on February 3, 2017, exceptionally on a Friday. The reason for the setting are "constantly falling advertising and sales revenues with simultaneously poor economic prospects". Funds that are freed up are to be relocated to the daily Le Temps and from February 18, 2017, a supplement called “T” is to be published on Saturdays, which will comprehensively expand the weekend offerings for readers and advertisers.

Others

"Hebdo" is an abbreviation for hebdomadaire (weekly magazine, weekly paper) that is common in French-speaking areas .

In France there are numerous magazines or weekly newspapers with “Hebdo” in their title, e.g. B. Charlie Hebdo , Siné Hebdo , Livres Hebdo , Auto Hebdo .

Web links

Individual evidence

  1. a b WEMF circulation bulletin 2016 , p. 33 (PDF; 2.6 MB).
  2. Peter Rothenbühler : The miracle lasted 36 years. In: Medienwoche. January 25, 2017.
  3. ^ Rainer Stadler : "L'Hebdo" is at the end. In: Neue Zürcher Zeitung . 23rd January 2017.
  4. hebdomadaire. In: Dictionary LEO.