The Week (1981-1982)
| The week | |
|---|---|
|
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| description | Swiss weekly magazine |
| publishing company | Ringier AG |
| First edition | September 10, 1981 |
| attitude | October 28, 1982 |
| Frequency of publication | weekly |
| Sold edition | 14,000 copies |
| Editors-in-chief | Hanspeter Lebrument , Hans Jürg German |
Die Woche was a weekly news magazine published by the Swiss publishing company Ringier in 1981/1982.
announcement
Ringier announced the magazine a year before it appeared in the fall of 1980. It is aimed at readers with higher demands who are interested in up-to-date and well-founded documentation of contemporary Swiss problems. The publisher expects it to take five years to reach profitability.
After Ringier had realigned the demanding Luzerner Neusten Nachrichten (LNN) in the direction of a tabloid before the week was published , it was assumed in the industry that Ringier wanted to give the magazine the role of the publisher's high-quality medium instead of the LNN.
The first editor-in-chief was the then editor-in-chief of the Bündner Zeitung and today's owner of Somedia , Hanspeter Lebrument . The current journalistic advisor to Ringier Frank A. Meyer , at that time employee of the Basler Zeitung and Bundeshaus correspondent for Schweizer Illustrierte , and Hans Jürg “Fibo” Deutsch were also appointed to the editor-in-chief (as head, later editor-in-chief of the Bern editorial team) .
The editorial team also included a. Rita Flubacher, Balz Hosang, Frank Lübke , Wolfram Meister and René Bortolani, in Bern Viktor Parma and Ahmed Huber .
attitude
The first issue of the magazine appeared on September 10, 1981 with a print run of 44,000 copies. However, the magazine did not achieve its goals and kept losing circulation. In the spring of 1982 Lebrument left the week and returned to Bündner Zeitung as publishing director . The editor-in-chief was on an interim basis Adolf Theobald , who had worked out the concept of the magazine, and then the previous deputy, Hans Jürg Deutsch.
In the spring of 1982, Theobald realigned the magazine to less stringent demands on the reader. This was underlined by a gentle redesign and the change of the red logo from positive to negative from June 4, 1982. But even this, as well as actions such as the sale at the kiosks at half price, did not bring about a sufficient improvement.
Finally, Ringier decided not to wait for the five years originally planned. The last issue of the week appeared on October 28, 1982 . Ringier justified the hiring with the worsening economic situation with no prospect of improvement, combined with a massive drop in advertising in all of the publisher's sheets. Ringier must therefore concentrate its forces.
The magazine recently had a circulation of 14,000 copies.
Surname
In 1973, Ringier bought the magazine Woche from Walter Verlag, and thus the name for Switzerland, and subsequently discontinued it in favor of Schweizer Illustrierte .
At the same time as the week , Ringier published the French-language equivalent L'Hebdo . This was published until February 2017.
Individual evidence
- ^ Gottlieb F. Höpli : Dismantling a newspaper? In: Neue Zürcher Zeitung . November 1, 1982, p. 33.
- ↑ Early end of the «week». In: Neue Zürcher Zeitung. October 26, 1982, p. 32.
- ^ Rainer Stadler: The downfall of «L'Hebdo» . In: Neue Zürcher Zeitung . January 23, 2017 ( nzz.ch [accessed October 9, 2018]).