Laurence V.

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Laurenz Maria Moser V. next to the bust of his grandfather Lenz Moser in Rohrendorf

Laurenz V. is an Austrian Grüner Veltliner project for the production of wines exclusively from this grape variety in various forms with the main focus on export, based in the Kamptal . The name stands for founder and co-owner Laurenz Maria Moser V., Lenz Moser for short.

Laurenz Maria Moser V.

Laurenz Maria Moser is fifth in the Lenz Moser winemaking dynasty and 15th in the direct line of the Moser winemaking family. After working as a manager for the Lenz Moser winery , which was sold to a group of investors in 1986, he set up and managed the European wine-making pioneer Robert Mondavi's branch in 1997 . After the sale of Robert Mondavi Europe to the Constellation Group , Lenz Moser turned back to viticulture in Austria and in 2005 established Laurenz V.

history

Laurenz V. was founded by Lenz Moser V. and his partners Dieter Hübler and Franz Schweiger in 2005. The project started with “Charming Grüner Veltliner”, the premium wine in the portfolio. The aim was and is to make Grüner Veltliner known worldwide, to establish it as a top wine and with it Austria as a producer of high-quality top wines.

Laurenz V. processes grape material from around 85 hectares from the wine-growing regions of Kamptal, Kremstal and Weinviertel (as of 2010). Around 91% of production is exported. So far you can find Grüner Veltliner from Laurenz V. in 45 countries around the world (as of 2013). The export activities extend to China, where in August 2013 the “Chateau Changyu Moser XV”, named after Laurenz Maria Moser V. by a Chinese trading partner, was opened in the autonomous region of Ningxia.

Individual evidence

  1. ↑ Falstaff. Wine Guide 2013. Austria / South Tyrol. 3000 current wines. 500 sources . Falstaff Verlag, Vienna 2013, ISBN 978-3-902660-23-7 , p. 163.
  2. ^ Johann Werfring: Chinese Chateau with Austria Connection Article in the "Wiener Zeitung" from September 6, 2013, supplement "Wiener Journal", p. 36f.
  3. ↑ Chateau Changyu Moser XV in China ( Memento of the original from February 29, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. Article on derwinzer.at @1@ 2Template: Webachiv / IABot / www.der-winzer.at

literature

  • Peter Moser: Falstaff Wine Guide 2010, Austria / South Tyrol. Falstaff Verlags-GmbH, Vienna 2010.
  • Falstaff. Wine Guide 2013. Austria / South Tyrol. 3000 current wines. 500 sources . Falstaff Verlag, Vienna 2013, ISBN 978-3-902660-23-7 , p. 163.
  • Johann Werfring: Chinese chateau with Austria connection Article in the “Wiener Zeitung” from September 6, 2013, supplement “Wiener Journal”, p. 36f.

Web links