Leafly
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| The knowledge portal about cannabis as medicine | |
| Cannabis information page | |
| languages | English German |
| operator | Privateer Holdings |
| editorial staff | Scott Vickers, Brian Wansolich, Cy Scott |
| user | 70 employees, CEO Drew Reynolds |
| Registration | Optional for reviews |
| On-line | June 13, 2010 (currently online / active) |
| https://www.leafly.com/ | |
Leafly (pronounced liːfliː) is an American Cannabis - website that comes up since 2017 with a, significantly different in content, the German version. Leafly's corporate headquarters are in Seattle , Washington .
On the US version of the website, consumers can rate and review cannabis varieties ( Cannabis sativa , Cannabis indica and their hybrids ) and their properties such as taste and recreational or medicinal effects . Leafly aims to help consumers and patients find the strain that is right for them. So far, over 1,900 cannabis varieties have been cataloged according to criteria such as genus, origin, effect, cultivation time, taste, legal dispensing points and the active ingredient content of various cannabinoids such as THC and CBD . The information can also be accessed via a smartphone app.
Leafly claims to have an average of nine million website visitors and 40 million visits to its website and smartphone app each month, as well as 500,000 reviews of varieties. 75% of the users are American. Leafly has 70 full-time employees and six freelance writers in the Czech Republic, Spain, the Netherlands, Italy and Colombia and South America (as of July 2016). Leafly sees itself as an international platform for a debate on global drug policy.
Leafly has categories for indica and sativa varieties and their hybrids, but not for cannabis ruderalis varieties or their hybrids. Cannabis ruderalis hardly contains any THC, but is used in hybridized form in so-called auto (flowering) varieties . Also, the Leafly categories for supposedly pure sativa and indica varieties are mostly not pure-bred - like originally left races - but are already hybrids ( sativa - sativa , indica - indica ) or hybrids ( sativa - indica , indica - sativa ), whereby the categories for sativa and indica often just stand for the predominant dominant influence, i.e. the appearance and effect of the variety. Some of these are also hybrids that are not labeled as such and are classified as sativa or indica due to their sativa or indica dominance . Thus, the Leafly categories only offer clues as to what the consumer can expect in terms of effect of the respective variety, but they do not represent a scientific categorization.
Company history
Leafly was founded on June 13, 2010 by Scott Vickers, Brian Wansolich and Cy Scott in Irvine , California . The three Orange County engineers saw a need for a cannabis strain website and created it as a side project as part of their work as web designers. In 2012, Privateer Holdings, which invests in the medical cannabis market , bought Leafly. Since then, Privateer Holding has raised $ 82 million from private investors and invested in cannabis ventures. Leafly was also the first cannabis company to run an ad in the New York Times (one full page).
Web links
- https://www.leafly.de/ (German)
- https://www.leafly.com/ (English)
Individual evidence
- ↑ THCene: Cannabis Apps in the Test , Paddy Schmidt, thcene 06/2014
- ↑ t3n: Millions for cannabis startups: Peter Thiel senses the next big business opportunity , Jörn Brien, January 9, 2015
- ↑ Shareribs: Cannabis Report: Privateer Holdings collects millions , cs, 04/09/15
- ↑ Spiegel: Booming industry in the USA: Facebook billionaire Thiel relies on Marley marijuana , via dab / dpa / AP, January 9, 2015
- ↑ Soft Secrets Magazin: LEAFLY supports German legalizers ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , M-Dog / Brungert, edition 4/2016, page 41
- ↑ Are the Americans coming to Germany? Leafly sponsors Hemp Parade! - Highway - The cannabis magazine. Retrieved March 31, 2017 .
